The Bronco Raptor was revealed last month and the online configurator is now live. At a base price of $69,995 including the destination fee, a fully optioned Ford Bronco Raptor will cost you under six figures and be closer in cost to its base-priced arch nemesis, the Hemi V8-powered Jeep Wrangler Unlimited Rubicon 392, which sits at just under $77,000.
Starting at a base price of $69,995 and utilizing the online configurator, you’re able to add-on a total of $12,550 worth of options. That puts your grand total for a fully decked out Bronco Raptor at $82,550 which is about a $5,000 difference from a base model Wrangler Unlimited Rubicon 392, which according to their price and build tool will run you $76,235. However, If you bought every accessory available through the Bronco configurator, you’re looking at a price tag of $89,928.
And why shouldn’t you get every accessory? This is the biggest boi after all.
A fully optioned Raptor includes some of the finer amenities in life such as the Lux package which includes a B&O 10-speaker sound system, adaptive cruise control, heated steering wheel, code orange seat belts, wireless charging pad and navigation. You can also add on the Carbon Fiber accent package for an additional $1,725. Most of Ford’s Bronco color choices are standard with two exceptions, the Cyber Orange Metallic Tri-Coat is available at an up-charge of $595, and Hot Pepper Red Metallic Tinted Clearcoat is a $295 up-charge as well.
Other exterior options include 17-inch wheels that are wrapped in meaty 37-inch tires. There are three choices of wheel with the most expensive upgrade being the Forged-wheel style-2 that will run you an extra $1,995. You can also sport a 17-inch cast aluminum wheel for a cheaper add-on expense of $1,695. Only one engine option is available for the Bronco Raptor, the 3.0L Ecoboost V6 that produces 400 horsepower.
Production on the Ford Bronco Raptor is expected to commence this summer at the Wayne Michigan assembly plant, the same plant the Ranger Raptor is expected to be produced next year.