The 2022 Ford F-150 Lightning Electric Pickup Truck isn’t the first gamble the company has made using one of their famous nameplates for an all-electric vehicle (that goes to the Mustang Mach-E), but it seems to be working in their favor. Ford has just released stats which reveal that the upcoming truck will not only increase its market share in the electric vehicle segment but also that they’re on track to generate thousands of first-time EV and Ford customers.
Ford F-150 Lightning Reservations: Who Is Doing It
Ford has recently given a survey to F-150 Lightning retail reservation holders. It indicates that 79 percent of them have never owned an electric vehicle before, making the Lightning the first in their household. Meanwhile, 56 percent claim that the F-150 Lightning will be the first Ford vehicle they’ve ever owned. Ford claims that there are currently 160,000 reservation holders. So it’s clear that there’s considerable interest in the electric truck and the price tag probably plays a factor with the more basic trims starting at $39,974 while the more equipped models start at $52,974.
When comparing the price to other competitors on the market, it becomes clear why those interested in purchasing an electric pickup may lean towards an F-150 Lightning. For example, the 1,000 hp Hummer EV Edition 1 starts at over $112,000 USD, and the Rivian R1T starts at $67,500.
As of right now, we only have the ability to reserve the 2022 F-150 Lightning through their website by putting down a $100 refundable reservation fee. While converting the reservations into actual orders will be up to local dealerships. The ability to place orders is expected to begin within the coming weeks, while the first shipments will be going out in the spring of 2022. The Lightning will likely be the third installment into the all-electric truck market. With over 160,000 current reservations, there’s no shortage of people waiting for the moment they can start configuring their Ford electric trucks.