in

GM RESTORATION: AUTOMAKER MAY BE PREPARING ITS OWN FACTORY PROGRAM FOR CLASSICS

The Trademark Filing Suggests A Vehicle Restoration Program Or Parts Service

Most Expensive Camaro

General Motors continues to seek out new business, and seems to have taken that initiative in overdrive in the past few years with the likes of GM Defense, Brightdrop delivery vehicles, Cruise robotaxis and more. Up next, however, is one for the classic muscle car, SUV and truck fans of GM. Based on a recent USPTO filing on June 20th, 2022, General Motors could be opening a new division solely dedicated to restoring older models, and/or offering special parts services. The “GM Restoration” trademark is filed under Goods and Services including for land vehicles with a variety of parts listed such as radios, tachometers, carburetors, and more. There was also a logo included.

 

GM Restoration program

Some automakers are already well into factory restoration programs of their own. For example, Porsche customers currently enjoy an elaborate system for classic 911 models and others. The American Porsche restoration program utilizes a facility in Atlanta Georgia where owners can bring their classic Porsche vehicles to be professionally restored. The program implements genuine factory parts, manuals, and techniques to revive the classics the automaker used to produce on the daily. In other words, this program feels like a great example for GM Restoration to follow.

Chevrolet K5 Blazer Electric SEMA 2020 SEMA360
Image via Chevrolet.

Little is known about whether or not this program will take flight soon, or if this is the beginning of a multi-year project. But with the infamous Woodward Dream Cruise creeping up on August 20th, it wouldn’t be surprising to hear something about GM Restoration around then. GM arguably has more classics to its name than any other car company, thanks to its extensive portfolio of brands spanning over a century. So while Pontiac isn’t coming back, owners of a classic GTO could be able to get their old muscle car feeling like new.

Image Via GM.

Written by Cody U.

Cody is a Tennessee-based media professional with a degree in Journalism and Electronic Media. He has spent time as a country radio morning show producer and currently writes for MC&T as an outlet to geek out over cool cars, trucks, and utility vehicles.

Originally from California Cody has an appreciation for all-electric vehicles but a soft spot for the rumble of an all-American V8 muscle car. His dream car remains a 2007 Ford Mustang Bullitt. His fascination with all things cars stems from countless trips to car shows and watching car movies, of course.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

      2021 2022 Ford F-150 Raptor R off-road pickup truck design

      “SCARY FAST” FORD F-150 RAPTOR R WILL DEBUT ON JULY 18

      GM DESIGN TEASING SEVENTH-GEN CAMARO INTERIOR THAT WILL NEVER BE?