Zac Quinn 
“Since 1941.” is a badge of honor that can be found on Jeep vehicles and symbolizes the pride of Jeep’s longstanding military heritage and legendary 4×4 capability leadership for more than 80 years. The Easter Jeep Safari pays homage to Jeep vehicles of the past, and this year the spotlight shines on the Wrangler Willys. The retro Jeep Willys ’41 concept was built to celebrate the legacy, blending military grit and determination with the Wrangler 4xe’s technology.
Jeep ’41 Concept: Details
Every Jeep vehicle has a story to tell, with a legacy that links back to the original Willys MB. The trusty 4×4 vehicle the U.S. Army specifically requested. The Willys MB did everything and went everywhere and significantly influenced 4×4 vehicles built after. The concept’s exterior color, including wheel flares and mirror caps, is honorably decorated in an olive D.R.A.B ’41 matte green finish, with black powder-coated steel bumpers, Warn winch, and JPP bumper hoop. The retro trim cap accentuates a tan soft-top, while JPP half-doors offer an enhanced open-air experience to let even more of the outside in. The Jeep Graphic Studio created a custom stenciled graphics package while accent-colored tow hooks add finishing touches.
The inside of the Jeep 1941 concept is a retro shifter with a customized shifter cap from the Jeep Graphic Studio. The seats are canvas-covered and feature digital camo inserts and Serafil 1043 stitching. A Rhino-lined heavy texture floor in D.R.A.B. 1941 matte green adds durability. The concept’s instrument panel inserts are also painted D.R.A.B. ’41 matte green, with the cluster featuring a custom Willys retro graphic.
The Jeep ’41 concept sits on a JPP 2-inch lift kit and 35-inch mud-terrain tires with 17-inch Fifteen52 wheels painted in D.R.A.B. ’41 matte green. Unfortunately, the concept can’t be delivered in a crate and assembled like the original Willys WB, but it does an excellent job blending old with new.
