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Fully Optioned, The SUV Can Crack $85,000

2021 Jeep Wrangler Rubicon 392 Hemi V8

Back in December, MC&T covered that the all-new Jeep Wrangler 392 was slated to become quite the expensive proposition. In fact, that report specifically noted that the 6.4L Apache V8-powered Wrangler was expected to arrive this spring with an MSRP higher than that of the Hellcat-powered Ram 1500 TRX. Well folks, it appears that those initial reports were true, as Jeep has finally announced pricing for the never-before-announced Jeep Wrangler 392 Launch Edition model. With an MSRP of $73,500 excluding destination fees, the most powerful Wrangler model has also debuted as the most expensive Wrangler Rubicon variant yet.

The Jeep Wrangler 392 might just be the craziest product that Jeep has pulled off in quite some time. Powered by the same 6.4L Apache V8 engine as Dodge’s muscle cars, this off-roader packs 470 horsepower and 470 lb-ft of torque under the hood. That is enough power to send the 4×4 from 0-60 mph in just 4.5 seconds, before running the 1/4 mile in just 13 seconds flat. Because this hot-rod is based on the Wrangler Rubicon model, it is also quite capable when the pavement ends. Jeep’s two-speed active transfer case, a two-inch suspension lift with Fox shocks, and 33-inch BFG K02 rubber help this Wrangler outperform even the most capable V6-powered offerings from the brand with the seven-barred grille.

2021 Jeep Wrangler Rubicon 392 Hemi V8
Image Via Jeep.

Previously unannounced, the Jeep Wrangler 392 Launch Edition is currently the only flavor of the V8-powered Wrangler on offer. On top of the standard equipment outlined by the automaker, this range-topping model includes a few fan-favorite extras right from the factory. These include options such as an upgraded leather interior, body-color hardtop and fender flares, the Steel Bumper group, the LED Lighting Group and the Advanced Safety Group. This might help to explain the high asking price, but it certainly doesn’t make it any easier to swallow.

Stellantis has also rolled out the Build and Price tool for the SUV, which you can reach at the link provided here.

We went ahead and loaded out a Jeep Wrangler 392 with everything on offer from the automaker, which resulted in a SUV priced at $84,545, excluding $1,495 in destination charges. For comparison, a standard Wrangler Rubicon carries an MSRP of $42,390.

Before you panic, it is important to note that a cheaper variant of the off-roader is expected to arrive in the future. That said, don’t expect the lower trim model to be dramatically cheaper than the Jeep Wrangler 392 Launch Edition.

So then this Hemi-powered 4×4 is indeed quite the expensive offering. But we don’t anticipate they’ll need much work moving off the lot. Once dealers start to tack on market adjustments, we could easily start to see these trucks listed for over $100,000. That might prove to be a hard pill to swallow, for even the most enthusiastic among the Jeep faithful. Ordering for the SUV is open now, with deliveries expected to take place sometime this quarter.

Jeep Wrangler 392 Launch Edition is the most extreme Wrangler Rubicon Model.

2021 Jeep Wrangler Rubicon 392 Hemi V8
Image Via Jeep.

Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

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