Regardless of the generation, Jeep owners are known for tweaking and adjusting their rides to their liking for either on or off-road performance. Because of this, the aftermarket for the iconic Jeep Wrangler is the most expansive of any vehicle, and a large number of high quality parts are available from Mopar itself. And to celebrate this, the Jeep brand will be showing some of these parts off by way of the new Jeep Performance Parts (JPP) Limited-edition Wrangler heading to the upcoming 2020 Chicago Auto Show, which happens next week.
Mopar might be best known for their performance parts that enhanced some of the hottest muscle cars from the 1960’s, but the reach of the brand has grown even further today. Mopar currently offers more than 200 performance parts for the Jeep brand, with the vast majority focused on the Wrangler platform and off-roading. As we mentioned in a report last summer, the average Wrangler owner will spend $800 modifying their SUV, while buyers of the Wrangler-based Gladiator pickup spend around $1,000 to complete the same task.
Mopar made it their mission to make more than 90 percent of their official Gladiator accessories available when the vehicle hit dealer floors. So if you know that your buyers are going to hit the aftermarket anyway, why not offer them up front? Seems like a smart move if you ask us.
So far we only have a little glimpse as to what the Mopar Jeep Performance Parts Wrangler will look like when it makes its way to Chicago next week, but there is no doubt that Jeep will show out thanks to their extensive catalogue. With the return of the Ford Bronco drawing ever closer, now is the time for the Wrangler to reassert itself as the fully customizable off-road SUV.