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FCA Thinks That Switching The Color From Yellow To Purple Will Deter Owners From Keeping Them On

Dodge Splitter Guard Meme

According to Dodge, Chrysler and SRT Design head Mark Trostle, FCA plans on changing the color of the infamous splitter guards seen on the Dodge Challenger and Charger muscle cars from yellow to purple as a means to deter customers from keeping them on. In case you didn’t know, the single-use splitter guards are meant to be removed after delivery. Instead, the opposite has been happening, with Dodge Charger and Challenger owners leaving them on for a low-rent style “upgrade.”

Automotive enthusiasts online have made memes about it. There is a cottage industry of people making T-shirts about it. But nothing seems to deter these select Dodge muscle car owners from doing the right thing.

“I wish they would take them off,” Trostle said in the video below uploaded onto YouTube by Canadian Brian Maske. “You’re just ruining the paint, and they say to be removed by dealer. It’s molded in, it’s there to ship the vehicle. To me, as a designer, it ruins the lines of the car.”

“When we did the sketch for the Charger and Challenger, it never had yellow strips on it,” he says. “For the new splitter guards, we’ve introduced a new, fashionable purple color that…we’ll see if that one takes off. I hope it doesn’t. It’s purple,” he continues later in the video.

While the effort to get customers to remove the splitter guards is commendable, it could ultimately be futile. Because in the eyes of these people, a purple splitter guard is likely just as appealing as a yellow one, which can also be purchased online from opportunists on eBay. One person’s trash is indeed another’s treasure.

But maybe there’s another solution… like foam splitter guards, or something so obstructive that it would demand removal, rather than the sleek clip-on panels that Dodge currently uses. We’re just spitballing here, because ultimately, we don’t see the tacky mod going away anytime soon, and it might just best to figure out how to live with it.

Dodge Power Dollars Challenger RT Scat Pack
One of these with purple splitter guards might be a look soon.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.


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