According to Dodge, Chrysler and SRT Design head Mark Trostle, FCA plans on changing the color of the infamous splitter guards seen on the Dodge Challenger and Charger muscle cars from yellow to purple as a means to deter customers from keeping them on. In case you didn’t know, the single-use splitter guards are meant to be removed after delivery. Instead, the opposite has been happening, with Dodge Charger and Challenger owners leaving them on for a low-rent style “upgrade.”
Automotive enthusiasts online have made memes about it. There is a cottage industry of people making T-shirts about it. But nothing seems to deter these select Dodge muscle car owners from doing the right thing.
“I wish they would take them off,” Trostle said in the video below uploaded onto YouTube by Canadian Brian Maske. “You’re just ruining the paint, and they say to be removed by dealer. It’s molded in, it’s there to ship the vehicle. To me, as a designer, it ruins the lines of the car.”
“When we did the sketch for the Charger and Challenger, it never had yellow strips on it,” he says. “For the new splitter guards, we’ve introduced a new, fashionable purple color that…we’ll see if that one takes off. I hope it doesn’t. It’s purple,” he continues later in the video.
While the effort to get customers to remove the splitter guards is commendable, it could ultimately be futile. Because in the eyes of these people, a purple splitter guard is likely just as appealing as a yellow one, which can also be purchased online from opportunists on eBay. One person’s trash is indeed another’s treasure.
But maybe there’s another solution… like foam splitter guards, or something so obstructive that it would demand removal, rather than the sleek clip-on panels that Dodge currently uses. We’re just spitballing here, because ultimately, we don’t see the tacky mod going away anytime soon, and it might just best to figure out how to live with it.