Sam Krahn 
Ahead of their Auto Nights SEMA show, Ford is teasing many of the concepts and builds they’ll introduce on Thursday, November 19. One of them is this Ford Bronco Sport Badlands concept, built in collaboration with the California based Ford tuner Magnum Automotive Designs, MAD Industries for short. While we don’t yet have full details, it looks like this will be a wilderness adventure camper’s best friend, complete with off-road modifications, a camper and roof rack.
Ford calls it the “ultimate [SUV] for overlanding adventures,” and an, “outdoor adventurer’s dream conversion.” Based on the picture they’ve given us, it looks like they’ve accomplished just that. The Bronco Sport itself is already in off-road ready Badlands trim, and it looks like MAD have fitted it with some larger off-road tires, new wheels, and possibly a slight lift kit. They’ve also color matched the front grille “BRONCO” logo to the Area 51 body color paint.
This concept doesn’t seem to different from the Bronco Sport Tow RZR concept, which was revealed earlier this year, pictured below. The Bronco Sport Trail Rig Concept is of a similar nature, and is pictured at the bottom.
The roof rack has a kayak to explore where the Bronco Sport cannot, and looks like it has some other equipment on the other side of it. There also might be an awning next to the kayak, a known Bronco Sport accessory, but we’ll have to wait for official details to know for sure. There’s also a spare wheel, but it’s hard to say if it’s mounted to the Bronco Sport itself or the camper.
And that camper is rather compact, likely with a pop-up sleeping area. Its small size would be useful for fitting through the tight off-road situations the target customer may find themselves in. The camper also shares the same large knobby tires and wheels as the Bronco Sport, tying it all together.
Tonight, Ford will share full details on the build, and we look forward to seeing all the clever details, accessories and modifications they’ve made with MAD Industries on this awesome Bronco Sport Badlands Concept.
