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Karan Moorjani Suggests Truck Design Trends Will Go A Different Direction Soon

Future Pickup Truck
Rivian R1T

Make no mistake, trucks these days are bigger, more stylized, and more technological than they have ever been. And with each generation, their exterior styling gets evermore taut, more chiseled and as aggressive looking as the engineering and manufacturing processes can physically allow them to be. As for where the design of the future pickup truck may be headed? 2020 GMC Sierra HD designer Karan Moorjani has a prediction.

“Maybe the next generation could be more industrial as opposed to expressive. What I mean by that is how the 2020 GMC Sierra has an angry front end… maybe an industrial one would be more Tron and things like that. I think that industrial trend might be the next big one for trucks to explore, where things are more flush and the offsets from bumper to headlights are not as extreme as they are right now,” Moorjani told MC&T.

The Light Cycle from Tron: Legacy

The 2020 GMC Sierra HD exterior designer’s reference to Tron would imply a futurist and sci-fi take on pickup truck design, especially when it comes to lighting. Tron is of course a reference to the 1982 Disney film that saw a popular follow-up in 2010. Its highly stylized CGI costumes and special effects consisted of beams of light and minimal, sleek lines (as pictured above). Immediately, our minds went to the Rivian R1T electric pickup truck (pictured up top).

The Rivian R1T aims to break a lot of ground when it comes to pickup trucks, such as being the first truck with an estimated 400 miles of electric-only range and unique storage solutions. Importantly, the R1T pickup and R1S SUV will both be built in the United States. Its design could be an early indicator of a design trend that’s to come for the truck market that Moorjani eluded to. And if that’s the theme of the moment, it’s likely that both GMC Sierra and Chevrolet Silverado design teams are toying with this futuristic look on pickup trucks as we speak.

We’ll have to wait a few years to see if the 2020 GMC Sierra HD exterior designer’s prediction is true, but right now, we have little reason to doubt him.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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