When it comes to touch screen infotainment systems, you either love them or hate them. Some people applaud their added features and sleek looks, while others find themselves reminiscing about the days when changing the fan speed didn’t involve digging through four menus. No longer solely found in luxury vehicles, these ever-growing screens now sit in the dashboards of everything from hatchbacks to half-tons. Despite the Ford F-150 being the best selling vehicle in the United States, the current generation truck falls behind its competitors when it comes to screen size. Rumors have come out that state Ford is looking to change this with the next generation 2021 Ford F-150 due for launch next year.
According to a report by Bloomberg, The next generation 2021 Ford F-150 pickup will feature an infotainment screen that is at least 50 percent larger than the current 8-inch unit when the redesigned model launches next year. With the interior improvements, Ford will also launch a fully electric F-150, and it will truly be another testing of the waters in the truck market. Oppositely, the high-octane F-150 Raptor is expected to be the opposite bookend of the electric F-150.
The report states that this change is meant to counter Ram, which pioneered a massive 12-inch Uconnect infotainment system in the Ram 1500. Touch screens have continued to grow in size across all vehicle segments, so it should come as no surprise that Ford wants their screen offering to be competitive with its main rival in the truck market. Ram surpassed Chevrolet this year to take over the second place spot in the US truck sales charts, an achievement many believe to be a result of the Ram’s more premium interior, centered around the 12-inch screen.
Today we’re not here to say if big and shiny touch screens are really what customers need, but their ease of use does tend to lag behind that of more traditional buttons and knobs while driving. But if Ford aims to offer up both options, it could be a beneficial strategy.
The Ford F-150 product line ranges from spartan work truck on up to full blown luxury vehicle, and as such we don’t expect the larger screen in every trim level. High end models like the Platinum or Limited will surely adopt the new hardware as standard, though the screen may be available as an option on the lower trim F-150’s where a smaller unit is standard.