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2021 FORD F-150 TO RIVAL RAM TRUCKS WITH LARGER TOUCH SCREEN

Despite Their Questionable Practicality, Big Touch Screens Are All The Rage These Days

2021 2022 2023 Electric Ford F-150
Image via Ford.

When it comes to touch screen infotainment systems, you either love them or hate them. Some people applaud their added features and sleek looks, while others find themselves reminiscing about the days when changing the fan speed didn’t involve digging through four menus. No longer solely found in luxury vehicles, these ever-growing screens now sit in the dashboards of everything from hatchbacks to half-tons. Despite the Ford F-150 being the best selling vehicle in the United States, the current generation truck falls behind its competitors when it comes to screen size. Rumors have come out that state Ford is looking to change this with the next generation 2021 Ford F-150 due for launch next year.

The current interior of the Ford F-150 Limited

According to a report by Bloomberg, The next generation 2021 Ford F-150 pickup will feature an infotainment screen that is at least 50 percent larger than the current 8-inch unit when the redesigned model launches next year. With the interior improvements, Ford will also launch a fully electric F-150, and it will truly be another testing of the waters in the truck market. Oppositely, the high-octane F-150 Raptor is expected to be the opposite bookend of the electric F-150.

The report states that this change is meant to counter Ram, which pioneered a massive 12-inch Uconnect infotainment system in the Ram 1500. Touch screens have continued to grow in size across all vehicle segments, so it should come as no surprise that Ford wants their screen offering to be competitive with its main rival in the truck market. Ram surpassed Chevrolet this year to take over the second place spot in the US truck sales charts, an achievement many believe to be a result of the Ram’s more premium interior, centered around the 12-inch screen.

Today we’re not here to say if big and shiny touch screens are really what customers need, but their ease of use does tend to lag behind that of more traditional buttons and knobs while driving. But if Ford aims to offer up both options, it could be a beneficial strategy.

The Ford F-150 product line ranges from spartan work truck on up to full blown luxury vehicle, and as such we don’t expect the larger screen in every trim level. High end models like the Platinum or Limited will surely adopt the new hardware as standard, though the screen may be available as an option on the lower trim F-150’s where a smaller unit is standard.

 

The 2020 Ram 1500 Rebel interior with its massive touch screen.

Written by Lucas Allen

2 Comments

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  1. Duh, Chevrolet and GMC are a joke in the current high dollar lux truck department, it’s actually embarrassing for their own base of buyers, plastic, plastic, and MORE HARD PLASTIC, Horrible new grilles and even worse upgrades to interiors! Ford makes a great looking light and heavy duty truck exterior, BUT their interiors look old and cheap in 2019, follow the trend or Ram will jump to number ONE, The writings on the wall, both on trucks that serve as purpose AND luxury driven vehicles, lead or get the heck out of the way, WAKE UP, or lose your market and your bottom line, the days of the bail outs are over!!! Make a product people are PROUD of, QUIT BEING LAZY GMC AND FORD, ESPECIALLY when the market is fast approaching six figures!!!

  2. I can’t agree more Clayton!
    I just bought my first Dodge vehicle in my lifetime. It is a Dodge Longhorn Laramie. The vehicle is beyond amazing with the huge screen that can’t be found and in anything else that I have seen except a Tesla. The 10 speed automatic transmission is flawless and the real reclaimed Barnwood and real leather interior is flawless as well it looks like they actually took their time and made a beautiful vehicle! Pride in workmanship Shows I was buying a vehicle that I plan to keep for 5 to 6 years and there was nothing else I felt where the technology and quality could match the Dodge Ram. If Ford had a decent size screen and the technology match the Dodge ram I would’ve continued buying Ford. The Ford seemed very boring on the inside, it look like a vehicle from the past. Very simplistic, if I was 60 to 80 years old I would consider buying it so I wouldn’t have to learn the new technology, however for me I am in my vehicle a lot and I want it to look nice, feel comfortable and have technology that will not be expiring soon. To me the technology in the Ford and General Motors was already expired on a brand new vehicle! The 2020 dodge ram even has the new iPhone connector. All three of my kids and myself have no problem plugging in and charging our phones and also using Bluetooth and Apple play is so simple! All I need to do is talk and it completes the task given! In my Ford and Silverado in the past the voice recognition was beyond terrible! The reason I looked at the Dodge ram was because a coworker and a friend had one and I rode in it and enjoyed the vehicle. They said they had no issues with maintenance of the vehicle and they liked it better than their previous vehicle which was a Ford F150. The Dodge Ram is the best vehicle I’ve ever owned and I look forward to having it for a very long time!

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