Zac Quinn 
Long McArthur Ford e-commerce director Tim Bartz confirmed that pricing information for the 2024 Ford Mustang would go live on February 27th. This should give prospective customers a pretty good idea of what they can expect to pay for their desired pony car and trim level. Additionally, the upcoming order guide should help make out just what sort of options that patient customers will be able to treat themselves to.
2024 Ford Mustang Pricing And Ordering: Details
From next week to March 27th, Ford dealers will receive training materials on Ford eSourceBook in preparation for the day the order banks open, and the build & price tool goes online (March 27th). Additionally, early March will see dealers receiving early 2024MY build units, giving them and customers a chance to gander at the vehicles.
April 17th, known as the Ford Mustang’s Birthday, will see the Build and Price tool go live. By the start of this summer, the Ford Mustang’s OK To Buy (OKTB) will be achieved, meaning the start of production and deliveries should begin. June will see the third phase of the Build and Price tool go live. As for the Ford Mustang Dark Horse, which will likely be one of the more desired trims, all dealers are set to receive at least one allocation for the 2024 model year. Naturally, high-volume dealers will receive more. We will also get some insight into the total production target by the end of the week.
Pricing for the high-performance Mustang Dark Horse was recently leaked by an insider claiming that the MSRP will be $57,970, about $1,400 more than the outgoing S550 Mustang Mach 1. That’s a good price increase for what customers will be getting. With a record 500 horsepower and 418 lb-ft of torque provided by the fourth-generation Coyote 5.0L V8, you’re sure to have a good time every time you’re behind the wheel of the Ford Mustang Dark Horse.
The next runner-up behind the Dark Horse in terms of performance would be the GT-spec Coyote, available in two states of tune. The standard specifications produce 480 horsepower and 415 lb-ft of torque. However, when equipped with the optional active-valve performance exhaust system, that number gets bumped to 486 ponies and the same torque as the Dark Horse. Finally, though less in terms of power, the 2024 Ford Mustang EcoBoost still provides some excitement with 315 horsepower and 350 lb-ft of torque, providing plenty of fun despite not having that beautiful V8.
