A legitimate icon in its own right, the Escalade is everything that a Cadillac should be. Like the models that came before it, the SUV is massive, striking in its appearance, and loaded with the finest materials the company has on offer. As a result, the Cadillac Escalade is the single most luxurious vehicle that General Motors will sell you. It is also the most expensive product Cadillac makes, with a starting price of $76,195. That hasn’t stopped buyers from purchasing these trucks during the pandemic however, as Cadillac just had its best fourth-quarter retail sales share since 2016. In fact, almost half of all 2021 Cadillac Escalade models sold during Q4 of 2020 carried an MSRP of over $100,000.
According to the automaker, 43 percent of 2021 Cadillac Escalade sales transacted at over $100,000 during Q4. Escalade sales as a whole were also up 19 percent during the quarter, which helped the brand return 16 percent more sales during Q4 than in Q3. Impressive figures for a luxury goods company during a global pandemic.
The sales strength wasn’t limited to Cadillac however. General Motors states that 70 percent of full-size SUV sales during Q4 were made up by their Chevrolet Tahoe, Suburban, and GMC Yukon lineups. Combine the number of 2021 Cadillac Escalade sales into those totals, and the General’s growing dominance over the segment is made readily apparent.
While it is no surprise that the 2021 Cadillac Escalade has proven to be a popular commodity, the amount of money buyers are spending is newsworthy. With almost half of all buyers speccing $25,000+ worth of options, it makes one wonder if the automaker is leaving money on the table. Perhaps it is time that Cadillac finally embraces its role as the American equivalent of Bentley or Rolls-Royce, and begins to put out some seriously premium vehicles. We’re not saying the Escalade should rival the Rolls-Royce Cullinan’s $330,000 MSRP, but GM might be able to find a happy middle ground. If there is one that is certain, it’s the fact that cars are getting quite expensive these days.