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CHEVROLET CAMARO PRODUCTION RESUMES AS CHIP SHORTAGE CONTINUES

The Lansing Grand River Assembly Restarted Camaro Production On June 21

2017 2018 2019 2020 2021 2022 2023 Chevrolet Camaro ZL1 Torch Red
Image Via GM.

Chevrolet Camaro production has kickstarted back up after an on/off/on-again/off-again affair at the Lansing Grand River Assembly facility in central Michigan. The ongoing semiconductor microchip shortage continues to be pinned as the reason for these setbacks.

A Lansing Grand River spokesperson told local broadcast outlet WKAR that GM’s supply chain, engineering and manufacturing teams are finding “creative solutions” and “making strides to maximize production of high-demand and capacity-constrained vehicles.” Meanwhile, CNBC reports that the ongoing semiconductor chip shortage and rising inflation will set back General Motors up to $3 billion USD during the second half of 2021.

GM previously provided guidance that Chevrolet Camaro production would resume on June 21.

 

General Motors Lansing Grand River Assembly will close yet again because of the semiconductor chip shortage. The plant is home to the Chevrolet Camaro, Cadillac CT4, and Cadillac CT5 models.
Image Via GM.

Semiconductor Shortage Snubs Slow Sellers

General Motors has been forced to allocate its supply of semiconductor microchips to more lucrative and high-volume selling vehicles such as the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, and Cadillac Escalade full-size SUVs, as well as the Chevrolet Silverado and GMC Sierra family of full-size pickup trucks. Considering that Chevrolet Camaro sales have bottomed out over the past year or two, it’s unfortunately not on the short list of essential vehicles for the Detroit-based automaker.

2022 Chevrolet Camaro Updates

On the positive side, updates for the Chevrolet Camaro seem to have been a big hit. The recently introduced Camaro LT1 trim level, which is the most affordable V8 muscle car on the market today, now makes up roughly 25 percent of all sales. The 2022 Chevrolet Camaro updates seem to be continuing things in that direction, with the introduction of the Design Package 3 – in effect replacing the Wild Cherry Design Package. The low-selling 1LE package for both the Camaro Turbo and Camaro V6 have also been dropped in favor of pushing more Camaro LT1 volume, while vibrant new colors such as Vivid Orange and Rapid Blue join the palette. Just don’t look for a 55th Anniversary Edition Camaro.

Along with the Chevrolet Camaro family, the GM Lansing Grand River Assembly Plant also produces the Cadillac CT4 and CT5, as well as the CT4-V, CT5-V, and the upcoming 472 horsepower CT4-V Blacking and 668 horsepower CT5-V Blackwing.

General Motors will start offering Vivid Orange Metallic on the 2022 Chevrolet Camaro.
Image Via Facebook.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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