Dealership Markups are certainly making it difficult for potential car buyers as they force them to pay thousands of dollars more than the MSRP (manufacturer suggested retail price). As it stands, auto manufacturers like General Motors can’t sell directly to consumers, which means franchise dealerships are given the opportunity to take advantage of low supplies. This isn’t really the case when looking at Rivian or Tesla. Either way, some dealerships are still willing to sell the Chevrolet Silverado EV electric truck for the sticker price, but finding one can be difficult.
According to CarBuzz, several would-be Chevrolet and GMC owners have formed a Facebook group in order to help people avoid paying dealer markups. The group is called “Chevrolet Silverado EV/GMC Sierra EV Owners,” Their goal is to create a list of GM dealers in the United States that are promising to sell the 2024 Chevrolet Silverado EV without a market adjustment. Some are even offering discounts if reservations are made through them rather than another dealership.
Possible Chevrolet Silverado EV Discounts
Donohoo Chevrolet in Alabama is one example of a dealership aiming to gain long-term business by treating customers fairly for those seeking the new electric truck. They posted an advertisement on Twitter that promises to sell the 2024 Chevrolet Silverado EV for $2,500 off MRSP if you choose their dealer when putting in your reservation. Another Alabama dealer, Buster Miles Chevy, says that they will sell the Silverado EV at a 5% discount. So far, the Facebook group has ten dealerships on their list located in an assortment of states that promise to honor the sticker price, factory discounts, and employee pricing. These states include Arizona, Illinois, Kansas, Michigan, North Carolina, and Texas.
The group plans on updating the list as more dealers come forward with promises to honor GM’s MSRP. In addition, Ford intends on stopping dealerships from overcharging customers for the F-150 Lightning by taking away their allocations. They also plan on preventing customers from flipping the truck within one year of ownership. Hopefully, this marks the beginning of the end for dealership markups across all manufacturers, but it’ll likely take time before we see things become “normal” across the country.
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It may be that BEV subsidies are only paid if the BEVs were bought at list price. If a retailer demands more from the customer, I assume that the tax authorities will check and prohibit it. Criminal charges will follow.