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CHEVROLET WON’T PUSH TOO HARD AGAINST C8 CORVETTE DEALER MARKUPS

All 40,000 2020 Corvettes Have Been Spoken For By Dealers, And Expect Them To Be Marked Up

C8 Corvette
Photo by and for MuscleCarsandTrucks.com

The 2020 C8 Corvette Stingray will begin production early next year. And to the surprise of nobody, Chevrolet dealerships across America have ordered each and every allotted unit. In other words – all 40,000 copies of the 2020 Corvette are effectively “sold out.”

For those who wish to browse the local dealer lot for a C8 that may be in stock, it’s fair to anticipate a significant “market adjustment” on the sticker price. And from the sounds of it, Chevrolet isn’t going to do much about it. Such is the nature of the business.

“We’ve encouraged our dealers to sell the vehicle at sticker price, but at the end of the day they’re independent… we trust that they’ll do the right thing,” said General Motors executive vice president of the Americas Barry Engel to MC&T.

All photos by an for MuscleCarsandTrucks.com

That’s not to say that customers are left unprotected. Vigilant Corvette enthusiasts have already assembled online to coordinate where to shop for a C8 based on a dealership’s commitment to refuse price gouging. In a way this will help level the playing field, as it will reward dealers who will play nice, and ostracize those that do not. But, as we’ve seen every time before it, there’s always somebody with more ego and more money than a sense of good judgement that will bite on a heavily marked up vehicle.

If you’re interested in acquiring a C8 Corvette, be sure to reach out to your local Chevrolet dealer ASAP to make sure their allocated inventory is not entirely spoken for. Otherwise, you’ll have to wait for the 2021 model.

The 2020 C8 Corvette Stingray has been priced at just over $59,000 – making it once again one of the most incredible and attractive performance bargains on the market. Even so, Chevrolet is said to lose money on every one of them not built out to at least the $80,000 price range.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

2 Comments

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    • GM allocates vehicle orders to dealers. Dealers either order what they want or place an order for their customers. It means GM won’t have any Corvette inventory, and dealers have spoken for them. And that’s how GM measures sales – what the dealer network orders.

      In this food chain, the dealer is GM’s primary consumer. We were careful here not to claim that individual customers have bought out all incoming dealer orders. In fact, the article specifically states that people should reach out to their dealerships to see what opportunities exist to buy a C8 (from the dealer).

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