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CHEVROLET WON’T PUSH TOO HARD AGAINST C8 CORVETTE DEALER MARKUPS

All 40,000 2020 Corvettes Have Been Spoken For By Dealers, And Expect Them To Be Marked Up

C8 Corvette
Photo by and for MuscleCarsandTrucks.com

The 2020 C8 Corvette Stingray will begin production early next year. And to the surprise of nobody, Chevrolet dealerships across America have ordered each and every allotted unit. In other words – all 40,000 copies of the 2020 Corvette are effectively “sold out.”

For those who wish to browse the local dealer lot for a C8 that may be in stock, it’s fair to anticipate a significant “market adjustment” on the sticker price. And from the sounds of it, Chevrolet isn’t going to do much about it. Such is the nature of the business.

“We’ve encouraged our dealers to sell the vehicle at sticker price, but at the end of the day they’re independent… we trust that they’ll do the right thing,” said General Motors executive vice president of the Americas Barry Engel to MC&T.

All photos by an for MuscleCarsandTrucks.com

That’s not to say that customers are left unprotected. Vigilant Corvette enthusiasts have already assembled online to coordinate where to shop for a C8 based on a dealership’s commitment to refuse price gouging. In a way this will help level the playing field, as it will reward dealers who will play nice, and ostracize those that do not. But, as we’ve seen every time before it, there’s always somebody with more ego and more money than a sense of good judgement that will bite on a heavily marked up vehicle.

If you’re interested in acquiring a C8 Corvette, be sure to reach out to your local Chevrolet dealer ASAP to make sure their allocated inventory is not entirely spoken for. Otherwise, you’ll have to wait for the 2021 model.

The 2020 C8 Corvette Stingray has been priced at just over $59,000 – making it once again one of the most incredible and attractive performance bargains on the market. Even so, Chevrolet is said to lose money on every one of them not built out to at least the $80,000 price range.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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    • GM allocates vehicle orders to dealers. Dealers either order what they want or place an order for their customers. It means GM won’t have any Corvette inventory, and dealers have spoken for them. And that’s how GM measures sales – what the dealer network orders.

      In this food chain, the dealer is GM’s primary consumer. We were careful here not to claim that individual customers have bought out all incoming dealer orders. In fact, the article specifically states that people should reach out to their dealerships to see what opportunities exist to buy a C8 (from the dealer).

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