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A Fully Scaled Corvette Brand Could Rival The Likes Of Porsche

2020 Corvette Stingray Design Sketch

Over the last few years there has been an interesting trend beginning to form in the automotive industry. Manufacturers have started taking successful models and launching full on brands, centering the new makes around a particular ethos. For example, we have recently seen Dodge launch the Ram brand to solidify their efforts in the pickup truck wars while also offering commercial vans, while Hyundai spun off the Genesis brand to move their sedans upmarket to fight Lexus. Now, fresh on the coattails of the Corvette C8 debut, Autoweek reports that General Motors may be working on a Corvette brand that will spin off Chevrolet. Moreover, it would even include sedan and SUV offerings.

GM executives currently will not confirm or deny such a plan.

This news is more fuel to the forum fires, where people have been arguing about the C8 Corvette for months before its debut. Because the thought of a Corvette SUV being a possibility is bound to make heads explode. Nevertheless, such a proposal could be extremely important.

2020 C8 Corvette Logo


Here’s why: high-end marques such as Porsche (and even Lamborghini) make fast SUVs that increase brand sales, drive huge profits, and in turn they invest that money into high-end sports car development. There likely would have never been a Porsche 918, or even a 911 GT2 RS without the Macan and/or Cayenne. Which, in most eyes, is a net-positive outcome. While the standalone Corvette has always been known as America’s two-door sports car – the best selling, in fact – the market loves expensive high performance SUVs right now.

However, the major question is if the world is ready for such a brand. And if a Corvette brand does make it to fruition, the cars need to be done right. There is nothing that will anger enthusiasts (of which, there are many) more than a FWD Chevy Blazer with a cross-flag badge on it. The offerings from the standalone marque should have real sporting capabilities, like many of the hot SUVs on the market. If General Motors can capitalize on the Corvette brand’s popularity and build a fuller line of performance cars, everybody wins.


Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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