Back in April, Jeep boss Christian Meunier went on record with Autocar to say that Jeep intends to become the greenest SUV brand on the market. And while that position seemed a little out of place at the time, things have begun to move rapidly in the industry. The brand with the seven-barred grille has already rolled out the Jeep Wrangler 4xe plug-in hybrid here in the states, slated to be followed by the Gladiator 4xe and Grand Cherokee 4xe models in the near future. But as it turns out, hybridization isn’t going to cut it for Jeep moving forwards. Instead, it appears some new electric vehicles are on the way. More specifically, the brand is gearing up to launch the first-ever electric Jeep Wrangler next month.
The information comes by way of Jeep themselves, though not in the way you might expect. If you happened to catch Super Bowl LV this past weekend, you may have come across Jeep’s ad titled “The Road Ahead”. The commercial was meant to highlight how the company’s past will continue to inform their decision moving forwards, as they embrace a greener future. Alongside the ad, Jeep has created a new “Road Ahead” website, which details their future product plans. Right there on the front page of the website sits the following announcement:
“We plan to reveal a 100% battery powered Wrangler BEV concept vehicle as part of the Jeep Brand concept vehicles at the Easter Jeep Safari in Moab, Utah.”
Things don’t really get much clearer than that folks. An electric Jeep Wrangler is slated to debut at the Easter Jeep Safari next month, and we even have some clues as to what said vehicle might be like. On the new website, Jeep has uploaded a graphic of the electric Wrangler, in which we are treated to a visual of the powertrain layout. Unlike other electric vehicles, it appears that the electric Jeep Wrangler will utilize a large electric motor mounted in the nose. Several battery packs appear to feed energy to the motor, which looks to be attached to a traditional transmission and transfer case combination. Perhaps this old-school approach is the brand’s way of keeping their fans happy while rolling out an electric Jeep Wrangler.
We don’t really have more information than that at this time, though we clearly won’t have to wait much longer. The Easter Jeep Safari is slated to take place from March 28-April 3, 2021. Furthermore, this spring-time debut could mean that the electric Jeep Wrangler could arrive as a production model before the year is out. If this sort of move is freaking you out a bit, just remember that the Wrangler 392 is currently on offer, and that it burns plenty of gasoline if that is your type of thing. Either way, the next 80 years of Jeep products are certainly going to look a whole lot different.