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JEEP SAYS 3-ROW GRAND CHEROKEE L WON’T CROWD NEW WAGONEER

Despite The Fact They’ve Just Rolled Out Several Three-Row SUVs

WL Jeep Grand Cherokee Summit Limited
Image via Jeep

When the Jeep Grand Cherokee L made its official debut on January 7, it became the first iteration of the beloved SUV to be offered with a third row of seats. This is an exciting proposition for buyers, as it has been over a decade since Jeep offered any vehicle with more than five seats. The timing of this launch has become a point of conversation however, as it came so soon after the seven-seat Jeep Grand Wagoneer concept was introduced. With multiple three-row SUVs landing on dealer lots in the near future, some have questioned whether the automaker is going to start cannibalizing their own sales. According to a new report from MotorTrend, executives within Stellantis aren’t as concerned.

According to the report, plans for a three-row Jeep Grand Cherokee L are nothing new. Jim Morrison, who was head of Jeep’s North American brand for FCA, told the publication that customers wanted a way to stick with the nameplate despite outgrowing the five-seater.
In fact, so many customers were interested that Morrison believes that half of all Grand Cherokee sales moving forwards will be L-models. Considering that 70 percent of mid-size SUVs sold come with a third row, this doesn’t seem like much of a stretch.

WL Jeep Grand Cherokee Summit Limited Interior Shot
Image Via Jeep.

And yet Stellantis isn’t concerned about eating up sales from their other products. Jeep buyers tend to value the off-road capability that the brand is synonymous with, something that the brand believes will keep them away from the Dodge Durango. Furthermore, the Grand Cherokee L and the Jeep Grand Wagoneer are two very different vehicles. The Grand Cherokee L is a mid-size unibody SUV aimed at taking on the likes of the Ford Explorer and the Honda Pilot. The Jeep Wagoneer lineup on the other hand are full-size SUVs, which employs a body-on-frame construction.

Beyond their design differences, the two Jeeps will also arrive on the market with very different pricing strategies. The Grand Cherokee L is expected to arrive with a starting price in the mid-$30,000 range, inline with its current pricing. Jeep’s Global President Christian Meunier told MotorTrend that the Jeep Wagoneer should start between $60,000-$80,000. Step up to the Escalade-rivaling Grand Wagoneer, and you can expect pricing to reach the six-figure mark. This price gap alone should be enough to differentiate the products for customers. That said, we’ll have to wait until these three-row SUVs hit showrooms before we know if the strategy works.

Jeep Grand Wagoneer Head On
Image Via Jeep.

Written by Lucas Bell

Automotive Media Padawan, not yet the rank of Jedi Knight.

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