Michael Accardi 
Reservation holders are anxiously waiting to understand how 2021 Ford Bronco allocations are going to be awarded. Communications from Ford to its dealers indicate the majority of people might be waiting for a while.
My gosh, it’s almost every other day there’s a new development in the 2021 Ford Bronco saga. First, pandemic related supplier delays pushed the start of production, which has since cascaded into a shortened 2021 model year, a delay in opening order banks, and a whole lot of sound and fury on the forums.
To date, there have been nearly 200,000 reservations for the 2021 Ford Bronco, obviously, not all of those people are going to get one on time.
With 2021 Ford Bronco order banks opening today, information is starting to flood out. Thanks to the diligent forum crowd over at Bronco6g.com, we get a much clearer picture of what’s going on behind the scenes for both dealers and reservation holders.
Dealerships have already been told there will be no excess showroom stock, stores will get their allocation to fill reserved orders and that will be all. Ford has started to provide dealers with their estimated 2021 Bronco allocation, along with reservation timestamp rankings in order to better “manage customer expectations.”
Information posted to the forum indicates Ford will allocate based on a formula made up of 50 percent converted orders placed before March 19, 2021, but those reservations can only be converted to orders if the reservation was placed before September 19, 2020.
The remainder of the equation is based on 25 percent competitive registrations, with the final 25 percent based on the dealer’s 12-month rolling retail sales as a percentage of Ford sales nationwide.
Basically, that’s a very long-winded way of saying “best of luck.”
Communications to dealers also indicate 21MY allocation isn’t guaranteed and won’t be calculated until the ordering period closes on March 19. Of course, it’s not enough to simply get your reservation converted in time, your order also has to be the correct trim and configuration to be prioritized. If you remember, Ford has already said certain features won’t be made available until model year 2022.
Final 2021 Ford Bronco allocation won’t be known until April, at which point the company will start calculating how MY22 trucks will be allocated. So yeah, if you’re trying to get your hands on a new Ford Bronco, good luck, you might be waiting for a while.
