Ford has made it clear that they are pulling out all of the stops to try and cement the Bronco and Bronco Sport models as true enthusiast vehicles. The spearheads of Ford’s new outdoor lifestyle brand, the Bronco lineup has its sights dead-set on taking on Jeep in all aspects of the segment. With the all new Off-Roadeo experiences, Ford is rolling out an off-roading experience all their own. For Bronco Sport owners however, this does come with a catch.
According to Ford, Bronco Sport buyers will have to opt for the Badlands series model to be able to receive the invitation to one of the Off-Roadeo events. This isn’t necessarily that surprising, as the Badlands series represents the most capable of the Bronco Sport trim levels. Ford will be hosting these driving experiences at four regional locations across the United States, though locations are yet to be finalized.
Bronco buyers will have the opportunity to embark on a two day off-roading adventure with the purchase of their SUV. While lodging and transportation is not included, Ford will be hooking attendees up with instructors on day one for a crash course in off-road basics. On the second day, Bronco and Bronco Sport owners will have the chance to receive more instruction, or go out for some sort of outdoorsy activity provided by Ford.
Taking a vehicle off-roading on the trails can be a daunting task, especially for someone with little experience. The thought of hurting your new SUV or truck is hard to get out of mind, often leaving owners to leave their vehicles limits untouched. With the addition of the Off-Roadeo programs, Ford may just be able to help more people become fans of the time-honored pass time.
You can expect Ford Bronco and Bronco Sport owners to begin going on these adventures in 2021, corresponding with the time deliveries are expected to begin.