The Jeep Wrangler is certainly feeling the heat with the all-new Ford Bronco coming. Ford aims to create the same sense of strong community the Wrangler has always enjoyed, and is even taking a few of their ideas. Ford will have a purpose built trail map network for owners, something Jeep has offered since 2013. The Jeep Badge of Honor app does offer some unique functionality though, and they’ve just updated it with new trails and features.
The app shows specific trails around the country that owners can seek out. If owners “check in” to the trail and verify completion, Jeep will send them a physical badge they can put on their vehicle, pictured below.
Now, Jeep has added seven new trails to the app, giving a total of 56. Each is displayed on a map with directions and difficulty ratings inside the app. Users can also upload images of their adventure or trail features/conditions to show other enthusiast on the app. It’s a great way Jeep rewards it’s customers for getting out and using their vehicles how they are meant to be used.
The Jeep Badge of Honor app has also added some new features as a result of direct feedback from users. Now, owners can suggest a new trail they think should be included. The app also has more information on Jeep events in the area. Users can upload Badge of Honor achievements to their other social media channels like Instagram. Finally, there’s a user profile section that allows users to share the information on their Jeep, including aftermarket modifications.
Finally, there’s a new Off-Roading 101 section aimed at owners new to venturing beyond the pavement. It includes basic technique and skills information, history of off-roading, and detailed tips for specific types of terrain.
While it’s yet to be seen if the Bronco can really hurt the iconic Jeep Wrangler, it’s clear Jeep is trying to stay ahead with new features being added.