The Ford Bronco is almost here, but Ford is revealing more than just an off-road SUV on July 13. The Bronco will be a, “new out-door brand” with three vehicles, an online community, merchandise, and off-road schools and experience centers. All of this is built around the “Built Wild” slogan for the Bronco brand.
While the F-150 has always had the “Built Ford Tough” tagline, the Bronco is calling in its adventurous spirit with the “Built Wild” moniker. Ford says this calls on the rich history of the SUV, and hints at the off-road capability the vehicle will offer.
To demonstrate its capabilities, Ford will offer “Off-Roadeos” to Bronco owners. Despite the cheesy name, these actually sound fun. Off-Roadeos will be dedicated off-road and adventure playgrounds for Bronco owners of all skill levels to attend. In addition, these will help owners build basic and advanced off-road driving skills they can use in the future when in the wilderness on their own.
The Jeep Wrangler has long enjoyed a dedicated fanbase and community that was more than just vehicles, and Ford wants to follow suit. Rather than waiting for a forum site to stand out from the others, Ford has launched the Bronco Nation community site to stoke the flames early. It offers forum sections, trail maps, news and an online shop. While it is an independent site, Ford’s marketing department had a heavy hand in setting it up.
In addition, Ford have launched a Bronco Amazon store. Here, owners can buy clothing, gifts, Bronco parts and accessories, toys, and collectables.
The lineup will consist of the Escape-based Bronco Sport rugged crossover, and a two or four door body on frame Bronco. The July 13 reveal will show three standalone short films made in conjunction with Disney CreativeWorks across ABC, ESPN and National Geographic at 8:00 p.m. Ford will also reveal their own information about the Bronco across their social channels. In addition, we will have everything you need to know about the new Ford Bronco right here, so watch this space.