The first SUV boom of the early 2000’s is often stereotyped by images of one notorious vehicle: the Hummer H2. However, there’s an even larger apex predator from the bygone era: the Ford Excursion. Utilizing the chassis of the Ford Super Duty, the Excursion was a humungous three-row SUV that could out haul and out-tow just about any other passenger vehicle in the market at the time. And it had the powertrains to match. Ford’s biggest engines were found under the hood, such as the Triton V10, and a 7.3L Power Stroke V8 diesel engine. But like most monsters that large, their massive heft and appetites worked against them at times, and the Excursion ultimately went extinct after a single generation.
Considering today’s SUV 2.0 market environment, a burgeoning overland scene, and more and more entries in the off-road truck and SUV space, Ford is likely missing the Excursion these days. Just as GM is probably missing the Hummer brand, too. But Hummer is coming back (sort of), and if a recent trademark filing is any indication, the Ford Excursion could be resurrected, too.
Maybe somebody at Ford got inspired by the Super Bronco homebrew project, pictured above.
First spotted by Motor Trend, the trademark was filed on April 24 for, you guessed it, “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.” The magazine speculates that it could point to an upcoming full-size electric SUV that aims to revise the gas guzzling stereotype of the original Excursion, taking a page out of the Hummer reboot playbook. However, we have a hard time envisioning that.
The market is very ripe for a 3/4-ton or full-ton truck-based SUV that will cater to the off-road crowd with deep pockets. The perfect vehicle for the cabin in Wyoming, or Idaho. At any rate, there doesn’t seem to be any concrete plans of Ford Motor Company developing an electric Class 2b truck or SUV program, and it would be silly to simply rename a theoretical Expedition-sized electric SUV as an Excursion, when the name would likely go unchanged.