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FORD EXCURSION COULD BE COMING BACK, AND THE TIMING IS PERFECT

A Massive SUV Based On A Ford Super Duty Chassis Could Be A Power Player In Today’s SUV Crazed World

super bronco
Stockman's Super Bronco. Image Courtesy of Reddit.

The first SUV boom of the early 2000’s is often stereotyped by images of one notorious vehicle: the Hummer H2. However, there’s an even larger apex predator from the bygone era: the Ford Excursion. Utilizing the chassis of the Ford Super Duty, the Excursion was a humungous three-row SUV that could out haul and out-tow just about any other passenger vehicle in the market at the time. And it had the powertrains to match. Ford’s biggest engines were found under the hood, such as the Triton V10, and a 7.3L Power Stroke V8 diesel engine. But like most monsters that large, their massive heft and appetites worked against them at times, and the Excursion ultimately went extinct after a single generation.

Considering today’s SUV 2.0 market environment, a burgeoning overland scene, and more and more entries in the off-road truck and SUV space, Ford is likely missing the Excursion these days. Just as GM is probably missing the Hummer brand, too. But Hummer is coming back (sort of), and if a recent trademark filing is any indication, the Ford Excursion could be resurrected, too.

Maybe somebody at Ford got inspired by the Super Bronco homebrew project, pictured above.

First spotted by Motor Trend, the trademark was filed on April 24 for, you guessed it, “motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.” The magazine speculates that it could point to an upcoming full-size electric SUV that aims to revise the gas guzzling stereotype of the original Excursion, taking a page out of the Hummer reboot playbook. However, we have a hard time envisioning that.

Ford Excursion

 

The market is very ripe for a 3/4-ton or full-ton truck-based SUV that will cater to the off-road crowd with deep pockets. The perfect vehicle for the cabin in Wyoming, or Idaho. At any rate, there doesn’t seem to be any concrete plans of Ford Motor Company developing an electric Class 2b truck or SUV program, and it would be silly to simply rename a theoretical Expedition-sized electric SUV as an Excursion, when the name would likely go unchanged.

We envision a new Ford Excursion being a capstone off-road SUV product for customers who need *more* than what the midsize 2021 Bronco or compact Bronco Sport will offer.

 

Stockman’s Super Bronco. Image Courtesy of Reddit.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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