If there is one thing that is for certain even in these times, it is the fact that Americans are utterly obsessed with our pickup trucks. Whether you look at their sales figures or their impact on our popular culture, there is no denying that these vehicles reign supreme in the hearts and minds of Americans. The king of all pickups in the U.S.A. is the Ford F-150, and the Blue Oval has just posted the results to their 2020 Great American Truck Survey.
This exercise conducted with the help of Penn Schoen Berland surveyed 2,000 truck owners here in the States to learn a bit more about the people behind these vehicles. Ford Truck owners made up 38 percent of the group surveyed, which is unsurprising considering the popularity of the F-Series over several decades now. When it comes to who actually owns these American trucks, there is a fairly even split, with 54 percent being male and 46 percent being female.
Perhaps the most surprising numbers come when you look at the age breakdown of American truck owners. People aged 18-34 made up the largest group of respondents in the Great American Truck Survey, accounting for 27 percent of owners. As you move up in the age ranges the number becomes rather even, with people aged 35-44 making up 17 percent, and people aged 45-54 making up 19 percent. The second highest percentage group age wise are people aged 55-64 who come in at 20 percent, with people aged 65+ rounding out the count at 17 percent of the total.
Another statistic that you might not expect is the fact that 40 percent of those who responded to the Great American Truck Survey said that they are excited about electric pickup trucks, while 62 percent of those responding from California shared this sentiment. Ford asked what the top reasons were that an owner might consider an electric truck, and the responses were very much in line with what you’d expect. Across the board it came down to whether or not these trucks will be as capable as their gasoline counterparts, whether or not charging infrastructure is in place, and whether or not maintenance costs will be lower with an EV.