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Ford Re-Files For Mach 1 Trademark: What That Could Mean

Ford Additionally Holds The Rights To The Mach-E Name

Ford Mustang Mach 1 Or Mach E Teaser Photo

On June 24, 2019, Ford Motor Company re-filed for the Mach 1 trademark to use for “land motor vehicles, namely, automobiles and their engines,” along with various other uses. This could be great if you’re a Ford Mustang fan. Or maybe not.

Here’s where it gets interesting. Ford Motor Company originally teased the Mach 1 name back in January 2018, as an electrified performance crossover “inspired” by the Mustang. Aside from its design, according to those that have seen it, the crossover is an extreme departure from the ethos of the legendary muscle car carrying the same name. It didn’t take long for backlash to ensue from Ford enthusiasts and the automotive media alike, and Ford proceeded to drop the ‘Mach 1’ name from the messaging going forward. But it didn’t stop development of the electric performance crossover with Mustang design cues.

Ford Mach E Crossover Rear Teaser Photo

Ford Motor Company also holds the rights to the “Mach-E” trademark as of November 26 2018, and the “Mustang Mach-E” trademark as of March 29, 2019. Ford has been teasing development of an electrified Mustang, as well. There’s likely an internal dialogue happening about whether to use the Mach-E or Mach 1 names on the Ford Mustang at the time of this writing. As evident from the recent trademark filings, it appears that the conversation has been happening for a while.

Should the automaker go with the Mach 1 name for an electrified Mustang, and use the Mach-E name on the performance EV crossover, it might bring out the most favorable outcome in terms of marketing the vehicles and keeping the enthusiast core audience happy.

The electrified Ford Mustang name will likely be on the current S550 Platform, rather than the new CD6 platform that underpins the 2020 Ford Explorer. We believe this to be the case as its debut is estimated to only be a year away. Adding a Mach 1 model to the S550 Mustang lineup would make the generation one of the most built-out and complete Mustang families of all-time, as it would join other high-end models such as the Shelby GT350 and Shelby GT500.

Both an electrified Ford Mustang and the Mustang-inspired EV performance crossover are expected to debut in 2020, and represent part of Ford’s $11.1 billion plan to sell 16 battery-electric and 24 hybrid models worldwide by 2022. The Mustang Mach 1 (or Mach-E) will be built in Flat Rock, Michigan, while the crossover will be built in Cuautitlan, Mexico.

Ford Mustang Mach 1 Or Mach E Logo

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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