Lucas Bell 
It has been almost a year since the Kansas City Chiefs defeated the San Francisco 49ers during Super Bowl LIV. More importantly for those of us interested in the automotive industry however, it’s also been almost a year since the first ad spots rolled for the 2022 GMC Hummer EV. In the time since the quiet revolution was announced, the electrified Hummer has garnered quite a bit of public interest. A new report from Ad Age suggests that GMC is looking to capitalize on this by releasing yet another Super Bowl ad spot.
According to the report, GMC is planning to run another ad for the 2022 GMC Hummer EV during Super Bowl LV on February 7, 2021. Unlike this year when the automaker released two ads focused on the electric pickup, it appears that GM will only be running one 30-second ad targeted at Hummer buyers next year. Ad Age also reports that another one of GM’s brands will be getting a spot during the Big Game, though they didn’t specify which brand.
Details about the new ad campaign are sparse at this time, including whether or not 2020 NBA Finals MVP LeBron James will reprise his role as a company spokesperson. Regardless, it’s clear that the General has changed their tone when it comes to Super Bowl ads. Last year’s Hummer EV spots were the first Super Bowl ads that GM had purchased since 2017, with each spot costing the company several million dollars.
That said, the decision to run an ad during the Super Bowl seems like a bit of a no brainer. 99.9 million people tuned in to watch the nail-bitter that was Super Bowl LIV, which is nearly a third of the U.S. population. With that many eyes glued to one place, it makes sense that General Motors wants to get the GMC Hummer EV some airtime.
