Super Bowl LIV kicks off in mere minutes, and with it comes a slew of automotive advertisements that will be broadcast to millions and millions of viewers all over the United States. The most notable of which is, undoubtedly, the airing of the GMC Hummer EV Super Bowl ad that will tout the upcoming electric pickup truck’s incredible horsepower and torque figures.
While we’ve previously shared a trio of 15-second teaser videos earlier this week upon the official announcement from GMC, we now have two 30-second spots that hype up the GMC Hummer EV during the Super Bowl. The first one below is titled “Quiet Revolution,” while the second one is titled “Revolutionaries.” Both spots feature future NBA hall of famer and multiple-time league MVP LeBron James.
The GMC Hummer EV will launch with 1,000 horsepower, and a titanic 11,500 lb-ft of torque. This immense power will rocket the GMC Hummer EV pickup truck from 0-60 in just 3 seconds. Price, total estimated range, payload, torque, GCWR and other important truck figures will be announced later. The upcoming Hummer electric pickup truck will be sold exclusively at GMC dealers. Restarting a dealer network for a rebooted brand was a major hurdle for General Motors, and offering the upcoming electric pickup truck as a standalone model at established franchises appears to be the automaker’s clever way of circumventing this matter.
As far back as June, rumors began to percolate that General Motors was going to bring Hummer back from the grave to launch a whole new family of electric pickup trucks and sport utility vehicles that will take the fight to Tesla, Rivian, and beyond. Fast forward to September 2019, and reports surfaced that these new vehicles would be built at the then-endangered Detroit-Hamtramck Assembly plant by 2021, replacing a group of slow-selling passenger cars such as the Cadillac CT6, Chevrolet Volt, Chevrolet Impala, and Buick LaCrosse. Certainly, a family of electric trucks and SUVs have a better shot at succeeding in today’s marketplace than passenger cars. Right?!