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The Rumors Are True, LeBron James Is Marketing The New Electric Pickup Truck

Hummer EV Super Bowl

Super Bowl LIV kicks off in mere minutes, and with it comes a slew of automotive advertisements that will be broadcast to millions and millions of viewers all over the United States. The most notable of which is, undoubtedly, the airing of the GMC Hummer EV Super Bowl ad that will tout the upcoming electric pickup truck’s incredible horsepower and torque figures.

While we’ve previously shared a trio of 15-second teaser videos earlier this week upon the official announcement from GMC, we now have two 30-second spots that hype up the GMC Hummer EV during the Super Bowl. The first one below is titled “Quiet Revolution,” while the second one is titled “Revolutionaries.” Both spots feature future NBA hall of famer and multiple-time league MVP LeBron James.

The GMC Hummer EV will launch with 1,000 horsepower, and a titanic 11,500 lb-ft of torque. This immense power will rocket the GMC Hummer EV pickup truck from 0-60 in just 3 seconds. Price, total estimated range, payload, torque, GCWR and other important truck figures will be announced later. The upcoming Hummer electric pickup truck will be sold exclusively at GMC dealers. Restarting a dealer network for a rebooted brand was a major hurdle for General Motors, and offering the upcoming electric pickup truck as a standalone model at established franchises appears to be the automaker’s clever way of circumventing this matter.

As far back as June, rumors began to percolate that General Motors was going to bring Hummer back from the grave to launch a whole new family of electric pickup trucks and sport utility vehicles that will take the fight to Tesla, Rivian, and beyond. Fast forward to September 2019, and reports surfaced that these new vehicles would be built at the then-endangered Detroit-Hamtramck Assembly plant by 2021, replacing a group of slow-selling passenger cars such as the Cadillac CT6, Chevrolet Volt, Chevrolet Impala, and Buick LaCrosse. Certainly, a family of electric trucks and SUVs have a better shot at succeeding in today’s marketplace than passenger cars. Right?!

Hummer EV pickup
GMC Hummer EV Pickup grille

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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