General Motors CEO Mary Barra knows that her company has to get back on track with showing the world what sort of new products it’s been busy working on. A highly anticipated reveal was the 2021 Hummer EV by GMC, which was supposed to take place at the end of May. It’s mid-June now, and all we’ve officially seen of the Hummer EV is a teaser image showing off its removable doors and removable roof. With COVID-19 wreaking havoc on mass gathering events and vehicle debuts industry-wide, the next-best thing will likely be a virtual reveal.
“They’ll largely be online. We’ll use both virtual and augmented reality technologies to help tell our story. I think we’ll be able to generate the excitement and share what these products are quite widely,” said Barra during an Automotive Press Association fireside chat hosted by Jeff Gilbert, WWJ 950AM radio host. An official reveal date has not been finalized just yet.
The Hummer EV isn’t the only high-profile debut that’s been forced into cyberspace. The 2021 Ford F-150, which will debut on June 25, is met with the same fate. The same is with the 2021 Ford Bronco, on July 9. Vehicles such as the Dodge Charger Hellcat Redeye and Ram Rebel TRX are also likely to have virtual reveals as a result of COVID-19.
The Hummer EV is expected to launch as a pickup truck with an SUV version to shortly follow. The vehicle will also come with a single, dual and tri-motor setup. The most powerful of which will be powered by an 800 volt Ultium battery pack capable of 350 kilowatt DC fast charging. Total output on the range-topping Hummer EV is said to be 1,000 HP and (a dubious) 11,500 lb-ft of torque. The Hummer will be stupid fast for something so big also, hitting 0-60 mph in only 3.0 seconds. It’s expected to be priced at, if not near, $100,000.