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JEEP GRAND WAGONEER THE RESULT OF LARGER CUSTOMER LIFESTYLES

Many Grand Cherokee Customers Needed Something Bigger

2022 Jeep Wagoneer Series II SUV eTorque Hemi V8
Image via Stellantis.

Jeep owners have long been left looking outside of the brand to accommodate a larger lifestyle. For many of them, a growing family, more hobbies, and more toys meant that they’d have to graduate from the midsize Grand Cherokee and into something more befitting such as a full-size Chevrolet Suburban Z71, GMC Yukon AT4 or Ford Expedition. But with the 2022 Jeep Wagoneer and Grand Wagoneer, that changes. And while it may seem that this line of supersized Jeeps aims to meet fellow heavyweights from Ford and General Motors in the arena to vacuum up well-heeled customers willing to spend more than $100,000 for an SUV, the decision to produce the Wagoneer and Grand Wagoneer was actually motivated by existing Jeep customers.

“We got a lot of feedback from our dealers, as well as the customers,” said Jeep North America chief Jim Morrison to MC&T. “A lot of the feedback was ‘we need this, we need this, we need this,’ and a lot of them were in Grand Cherokees. Their boat got bigger, their family got bigger, they got a dog, and they didn’t want to leave us, but we didn’t have anything for them.”

2022 Jeep Wagoneer
All-new 2022 Wagoneer Series II. Image via Stellantis.

With the new 2022 Jeep Wagoneer and 2022 Jeep Grand Wagoneer, customers can select a full-size SUV without straying from the iconic American brand that they are accustomed to. And they can do so with class-leading towing, legroom, cargo volume, available horsepower and a 48:1 crawl ratio.

“We needed to do it right,” said Morrison. “We didn’t want to dabble in it. We didn’t want it to be sort of good, we wanted it to be the best… that’s why we have best in class towing, legroom, storage, safety… it took us a while to make sure that we had the resources from a company side to make sure they had the best… Grand Wagoneer in its day was the best by a long shot.”

Both the 2022 Jeep Wagoneer and Grand Wagoneer will be built alongside the Ram 1500 in Warren, Michigan, and both are scheduled to arrive in dealerships in the second half of 2021.

2022 Jeep Grand Wagoneer SUV
Image via Stellantis.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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