Jeep is adding the attractive Gobi paint color as an available exterior color option on the 2022 Jeep Gladiator and Wrangler models. For those not familiar with geography, the Gobi name comes from the massive desert in Asia, found in northern China and southern Mongolia. Gobi joins Jeep’s unique lineup of special run colors that adds customization and charisma to both the Jeep Gladiator and Wrangler vehicles, which also includes the recently announced Tuscadero pink and High Velocity Yellow.
Gobi also adds to the trend of automakers offering up some shade of tan. For example, Ford has announced an exclusive Desert Sand paint on the 2022 Bronco Everglades, Chevrolet has what’s called Sand Dune Metallic on the Colorado ZR2 and Silverado ZR2 trucks, while GMC offers the same color on the 2022 Sierra AT4X, and calls it Desert Sand Metallic.
Jeep Wrangler Finally Gets Gobi Paint
If the color looks familiar, it should. In 2020 Jeep first debuted Gobi on the Jeep Gladiator, and now the color makes an anticipated return to the Gladiator palette. Meanwhile, this is the first year Gobi is available on the Jeep Wrangler, giving both vehicles the indistinguishable color of sand.
Jeep has made customization the primary focus for both Jeep Gladiator and Jeep Wrangler, and Gobi is the fifth special edition color Jeep has offered for the current generation of Gladiator and Wrangler. Along with Tuscadero and High Velocity Yellow, Gecko, Chief, and Nacho are examples of other hues that Jeep owners can add to give their Wranglers and Gladiators unique personalities.
The Gobi exterior paint option is currently available for order and will continue to be available through June 2022. All Wrangler and Gladiator models, including Sport, Sahara, Mojave, Rubicon, 4xe, and 492 can equip this limited edition paint color for a U.S. manufacturer’s suggested retail price (MSRP) of $495.
It’s clear that the Gobi shade for the Gladiator and Wrangler isn’t as flamboyant as the Tuscadero and Gecko colors. Even the Chief and Nacho exterior paint is somewhat less vibrant but still holds a dynamic appeal. The Gobi paint is a more natural color, but that likely won’t deter anyone from spending the extra money on the paint job. After all, it’s almost like camouflage, which can be especially useful for the Wrangler 4xe to sneak up on other Jeeps when off the beaten path.