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The Head Hoonigan Is Walking Away After A Decade Of Sponsorship And Collaboration

Ken Block Climbkhana Hoonitruck

Ken Block and Ford Performance are officially parting ways after a decade of successful collaboration. There’s been racing, Gymkhana, and some utterly insane one-off builds over the course of the partnership that began in 2010. During that time we’ve seen the iconic and absurd AWD Hoonicorn Mustang and the F-150 Hoonitruck, to go along with Block’s Escort Cosworth rally car, and various Fiesta and Focus rally cars including the Focus RS RX rallycross competitor. And finally, the Hoonifox.

“It’s simply been a dream come true to work with the company that built the truck that my Dad drove when I was a teenager,” Block said in a release. “I’m super appreciative to Ford for the support over the years, but I am also looking forward to what an unrestricted 2021 holds, and the ability to spread my wings a bit and play with a lot of other toys.”

During their time together, Ford and Block have taken 19 race wins, 17 additional podium finishes, two X Games medals, and points-scoring finishes in the World Rally Championship—the first time an American driver has done so for the Blue Oval. That’s before we even mention Block’s immensely popular Gymkhana video series which has generated more than a half billion views on YouTube.

Ford Mustang Fox Body
Ken Block Hoonifox.

“All of us at Ford are very grateful for Ken Block and his bringing the thrill of Ford Performance vehicles to a whole new generation of car buyers,” Ford Performance said in a statement on Twitter. “He did it in ways that were uniquely Ken—with fun, energetic and extraordinary driving exhibitions that were unmatched in the automotive world, along with important victories and performances in rally and rallycross worldwide.”

Unfortunately, this does also mean the end of the short-lived Hoonicorn Vs The World series. The 11 episode YouTube show saw Block pit the Hoonicorn against a medley of insane cars including a McLaren Senna and the World’s Fastest Donk.

According to Hoonigan, the partnership is effective immediately, leaving fans to wonder where the 53-year old Block will pop up next. More importantly, it’s unclear if we’ll ever really see the Hoonicorn shred its tires for us again, or if this really is well and truly it’s last ride.

s550 ford mustang shelby gt500 hoonicorn drag race video ken block
Screenshot Via YouTube.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.


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