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Despite Strong Momentum From The Bronco And Maverick, SEMA Announced Grim News

Ford Mustang Mach-E 1400 SEMA Show

During the 2021 SEMA Show, we didn’t realize that we’d be walking through Ford’s gigantic display in the Las Vegas Convention Center’s Central Hall for the last foreseeable time. We would have savored it a bit more. Made official today by the SEMA organization, Ford Motor Company (as well as Honda) have opted to not have a display at the 2022 SEMA Show taking place November 1-4.

Updated: We reached out to Ford for comment on the matter, and here’s what they had to say:

We are refining our approach to the annual SEMA Show to better reach and highlight how customers can personalize their Ford vehicles today and tomorrow. Our new approach showcases our winning portfolio of Cars, Trucks and SUVs and the comprehensive catalog of Ford Performance Parts and Accessories that customers can purchase online or from their local Ford dealer.

Ford will still have a presence at SEMA, but instead of our traditional displays, we look forward to showcasing our winning portfolio of vehicles in select displays at the show and digitally online. We will share more details closer to SEMA.

The official announcement from SEMA reads as follows:

Due to a change in corporate strategy, Ford and Honda will not be displaying at the 2022 SEMA Show. We appreciate their long-time support, and while many of us are going to miss their participation at this year’s Show, we are excited to see the Show take on a new look in Central Hall. SEMA will continue to collaborate with both Ford and Honda on various SEMA programs, such as Tech Transfer and Measuring Sessions in 2022 and beyond.

2021 2022 Ford Performance F-150 SEMA Show Coyote V8 5.0L Supercharged Supercharger Gen 5X
Image copyright Manoli Katakis, Muscle Cars & Trucks.

With so much brand momentum led by the Ford Bronco, Ford Maverick, Ford Ranger, Ford F-Series, and Ford Mustang, this news comes as a huge surprise.The Ford Bronco took home a SEMA award from last year’s show, and many aftermarket industry insiders expect(ed) the mighty Maverick to steal the 2022 show. That’s not to say the Bronco, Maverick, Mustang and others won’t be scattered across the SEMA Show floor, just don’t expect them to be displayed by Ford in any official capacity.

For the past few years, Ford Performance carried a dominant presence during the SEMA Show. Especially for 2021. Not only was the show floor display commanding Central Hall, but Ford rallied its crew of celebrity drivers like Vaughn Gittin Jr. to perform on a massive skid pad outside the convention center. And, new for 2021, Ford added the “Bronco Experience” that let the public take a ride through an obstacle course in a new 2021 Ford Bronco, allowing them to see its capabilities firsthand.

No immediate explanation is available from Ford as to exactly why it pulled out of the 2022 SEMA Show. But perhaps it has something to do with the company posting a net loss of $3.1 billion USD during the first quarter of 2022, including a loss of $5.4 billion on the company’s 12% stake in Rivian. That’s compared with a net profit of $3.3 billion during the same period a year ago.

Tucci Ford Maverick SEMA 2021 Performance Best In Show Stand Award
Image copyright Manoli Katakis, Muscle Cars & Trucks

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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