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In-Person Trade Shows Are Back On The Menu After A Virtual Reality In 2020

SEMA Show Is back in person at the Las Vegas Convention Center 2021, as is the Performance Racing Industry Show
Image Via SEMA.

While it may still be eight months away, the 2021 SEMA Show is already heating up. MC&T has reported that both Ford and Stellantis have opened up applications for builders, but they are far from the only ones. In fact, over 1,000 exhibitors have already signed on to partake in the event at the Las Vegas Convention Center on November 2-5. Now though, SEMA has shared some new information about how they will utilize the space within the LVCC, as well as some new tidbits related to another industry show by the folks at Performance Racing Industry about the 2021 PRI Show.

According to a press release from the organization, the 2021 SEMA show will utilize the newly constructed West Hall at the Las Vegas Convention Center. This 1.4 million square-foot addition will house the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and the Truck, SUV & Off-Road sections of the SEMA Show. They hope that this change along with a few other adjustments to the floor plan will help to enhance the visitor experience for the SEMA Show 2021. That said, we’re sure that most folks will just be happy to be back around their industry colleagues regardless of how it looks.

The Stellantis Project Vehicle Program for the SEMA Show 2021 has been opened up for builders.
Image Via Stellantis.

“The industry is eager to reconnect,” said Chris Kersting, SEMA president and CEO. “The return to an in-person SEMA Show gives resellers a chance to engage with an amazing gathering of suppliers, new products, stunning vehicle builds and networking opportunities. We are excited to provide our industry with a world-class marketplace that will help them grow and expand their businesses.”

The 2021 SEMA Show might be the largest trade show for aftermarket companies, but it isn’t the only player in the game. Performance Racing Industry has announced that they will be hosting an in-person trade show this year as well, taking place from December 9-11 at the Indiana Convention Center in downtown Indianapolis. Whereas SEMA is dedicated to all-things related to the aftermarket, the PRI show focuses on the world of motorsports. This is arguably more important than ever, as the EPA continues its work against racing shops and parts providers. The plans to unite motorsports professionals by focusing on key areas such as legislative advocacy, business resources, career development, educational opportunities, cost savings and many more. All of that is important stuff that could help to preserve the sport that we all know and love.

While 2020 saw a number of events shifted online or outright canceled, 2021 is looking a bit brighter. Organizers of both the SEMA Show and the PRI Show will be releasing more specific information as the events draw nearer, so be sure to check back to MC&T for updates.

SEMA Show Is back in person at the Las Vegas Convention Center 2021, as is the Performance Racing Industry Show


Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

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