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Is It More Expensive Than The Others?

2024 Ford Ranger XLT Sport North America USA Canada P703N
Image via Ford.

Ford recently unveiled the 2024 Ford Ranger for the North American market; with it, there’s plenty to be excited about. We know the pricing for the next-generation Ford Ranger, and we can compare those numbers to the price of its competitive trucks thanks to a list on the Ranger6g forum. However, before we dive into it, it’s best to highlight that Toyota will unveil the next-generation 2024 Tacoma on Friday, so its price may differ slightly from what’s described here.

Ford Ranger Price vs. Competitors: Details

Starting with the base price for the 2024 Ford Ranger, customers will be shelling out around $34,160, including the destination fee, which is a fair bit more than the base Chevrolet Colorado which has a price of $30,695 with the destination. The 2023 GMC Canyon base is $38,395, so the Ranger falls between the two. As for the 2023 Jeep Gladiator, it weighs in at around $40,570. Meanwhile, the 2023 Toyota Tacoma base is the cheapest at $29,585. So the new Tacoma will likely see a price increase that will fall within a similar range to that of the Chevrolet Colorado, but we’ll have to wait to see.

2024 Ford Ranger Raptor
Image copyright Steven Pham, Muscle Cars & Trucks.

All of these trucks have an ultimate form, which improves power output, and off-road capability to make a more adventurous vehicle. Unfortunately, that comes at a substantially higher price than the base. Starting with the 2024 Ford Ranger Raptor, the MSRP is $56,960, including the destination fee, about $8,000 more than the 2023 Colorado ZR2. On the other hand, it’s about $30,000 less than the 2023 Bronco Raptor, which costs around $87,875, including destination. The 2023 GMC Canyon AT4X trim sells for $56,995, just $35 USD more than the Ranger Raptor. Meanwhile, the Jeep Gladiator Rubicon has an MSRP of $52,790, while the 2023 Toyota Tacoma TRD Pro costs around $49,020 (while the next-gen model is expected to see a price jump).

Based on these numbers, the Ford Ranger Raptor is one of the more expensive high-end midsize trucks on the market, though the pricing is certainly competitive against its competition.

Next-Generation NextGen New P703 P703N Ford Ranger XL XLS Sport WildTrak XLT
Image via Ford

Written by Zac Quinn

Zac's love for cars started at a young age, after seeing the popular Eleanor from Gone In 60 Seconds. From there, fascination and enthusiasm blossomed and to this day the Ford Mustang remains a favorite. His first job started out detailing cars, but also provided the opportunity to work on restoration including an 1968 Ford Mustang, Ford Firebird, and a C3 Corvette, though he left that job before further work and experience could be had. From there, he was a detailer at a car dealership before quitting that job to try and finish college.

Much of his free time while studying was spent watching YouTube videos regarding new cars, or off-roading. 4WD247 is a personal favorite channel which rekindled a dying flame in car enthusiasm, now tailored towards trucks and SUVs and the fun that can be had building up an overlanding rig, and going on adventures, though, that chapter remains unwritten for the time being.

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