FCA is very aware of a few holes in its Ram pickup truck game. Specifically, segments below the Ram 1500 full-size truck. And while details on a midsize truck like a new Ram Dakota remain scarce, there are some indicators that FCA may be looking at something even smaller. Recently, a batch of renderings were discovered out of the Brazilian patent office, which reveal a new Fiat Strada pickup truck for the market. That same truck is sold in Mexico as the Ram 700, and it just might be what America needs.
Recently, a rendering artist on Instagram took the liberty in designing what a new Ram 700 would look like. And it looks ready to go, if you ask us.
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Unlike body-on-frame pickups that make up almost all of America’s new truck market, sans the Honda Ridgeline, the Fiat Strada and Ram 700 are of a unibody construction. And, while some folks have been busy comparing this truck to the likes of the Ford Ranger, Toyota Tacoma, Nissan Frontier, GMC Canyon and Chevrolet Colorado, the fact of the matter is that this little pickup truck would slot a full segment below this vehicle group. Effectively, that would be an untapped market in a wide open space. That being said, Ford Motor Company is also working on a small unibody truck to slot below the midsize Ranger. It could potentially be called the Courier.
Some time ago, we were told that if Ram were to bring a small truck to the US market, it would more than likely be of unibody construction. Considering the noticeable size increases for both the midsize truck and fullsize truck segments, we figure it’s only a matter of time before automakers swoop in to fill this space.