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By Next Year, We Could See A Small Unibody Pickup From An American Automaker

New Ford Truck
Ford Courier

According to a report from Automotive News, a new Ford truck was shown to a small group of dealers that will seek opportunity below the midsize segment. It’s said that the truck will be revealed by 2021, and will take on a unibody architecture.

The report details that Ford’s top 100 dealers were briefed that the new Ford truck will start under $20,000, or around $5,000 less than the base version of the current Ford Ranger midsize pickup truck. The truck program is allegedly codenamed P758, and is expected to be assembled in Hermosillo, Mexico, while suppliers have reportedly been told to anticipate an annual sales volume of more than 100,000 units.

Ford Ranger
Soon the Ranger will no longer be Ford’s smallest truck.

Further stoking the flames is an early report from 2018 from Car & Driver claiming that FoMoCo has been developing a small unibody truck based on the platform of the global Ford Focus currently sold in markets outside the USA and Canada. Additionally, the Ford Courier name has been trademarked with the United States Patent and Trademark Office. This was the name used on a small unibody truck sold in Latin American markets.

Let’s face it, pickup trucks in America have continued to grow bigger, and bigger, and bigger. And larger still. And then more so. At the same time, however, they have also become more capable, luxurious, and technologically sophisticated. It’s no wonder why the new Chevrolet Silverado, Ford F-150, GMC Sierra and Ram 1500 cost so much. To alleviate this growth, automakers have rejuvenated the midsize truck segment with offerings that closely replicate the proportions and capabilities of half-ton trucks from roughly 20 years ago, while at the same time providing more refinement and technology. That also means that these trucks have swollen up in size, and there’s a massive gap in the market left behind in the pursuit of all things gainly.

F-150 And Ranger

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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