General Motors trucks have been in the hot seat lately with regard to their performance on the market. Total sales of large pickups set a record, rising 2.5 percent to 2.48 million units in 2019. However, Chevrolet Silverado sales were down by about 2.6%, including a 7.5% drop for its heavy-duty pickup models. In Q4 2019, combined sales for both GMC and Chevy trucks declined 5.9%, which General Motors defers the blame on the UAW strike that cost the company $3.6 billion in lost revenue over the 40 days the strike took place. To add to things, 2019 ultimately saw the Chevy Silverado 1500 yield its No. 02 truck sales spot behind the Ford F-150 to the highly acclaimed Ram 1500 pickup truck.
The 2020 Ram 1500 and Ram HD have been regarded as the trucks to buy at the moment, based on awards from Motor Trend, Car & Driver, NACTOY, and others. That being said, the Chevy Silverado and GMC Sierra are just getting started. As reported here before, interior improvements are expected, while more extreme variants to rival the Ford F-150 Raptor and upcoming Rebel TRX are coming down the pipeline, as well.
“We’re working on some projects that will grab exterior design on one, and grab interior design on the other,” said Bob Krapes, Marketing Director, Chevy Trucks to MC&T at the 2020 Chicago Auto Show. The reference to the exterior design is not exactly known at this time, but could elude to the aggressive front fascia design of the Tahoe/Suburban Z71 and GMC Yukon AT4 finding its way onto a future off-road truck variant.
The same can be said for GMC. According to sources, the earliest we’re expected to see these significant updates is next year.
“You’re gonna see some similarities,” said Stuart Pierce, Senior Marketing Manger for GMC Trucks and SUVs to MC&T. “Our customers are looking for very premium appointments in a very capable truck.”
While both marketing officers stopped short of outright confirming that both the Chevy Silverado and GMC Sierra pickup trucks will see an interior update next year, this is the best we’ve gotten out of anybody from General Motors officially speaking on the matter. Meanwhile, our own intelligence maintains that a significant interior update for GM’s full-size pickup trucks is indeed on track.