The all-new Ram Rampage compact pickup was recently launched in South America, and it has already been a massive success in Brazil, surpassing even the success of previous Ram models found in the country. The Rampage generated a huge fanbase even before the small truck reached showroom floors. That’s evident by the online pre-sale of an initial batch of 500 units which sold out in just 28 minutes.
2024 Ram Rampage Orders: A Fully Booked Reservation Process
The pre-sale of the Rampage initial batch of 500 units commenced at 10 AM on June 22nd, and all reservations were made by 10:28 AM. According to Mopar Insiders, prospective buyers were required to deposit R$ 1,000 (or around $208 USD). Due to the overwhelming demand, an additional 1,100 requests were accepted for the compact truck. Some customers were even fortunate enough to receive the Elite Pack at no extra charge, which adds three optional items to the truck. The Elite Pack includes the Harman Kardon premium sound system, a passenger seat with 12-way electrical adjustments, and internal ambient LED lighting. Normally priced at R$ 6,000 (or around $1,250), this takes the Ram Rampage’s luxury and convenience to a new level.
As for what comes standard for the 2024 Ram Rampage, the truck has a nifty setup—equipped with the Hurricane 4 gasoline turbo engine, which generates 272 horsepower and 295 lb-ft of torque, that enabled the Rampage R/T to accelerate from 0 to 62 mph in just 6.9 seconds with a top speed of 136 mph. Meanwhile, the Rebel and Laramie versions offer the option for a 170 horsepower and 280 lb-ft Multijet turbo diesel engine. All of which translates to some serious competition for the Ford Maverick in the region.
The Rampage also comes with all the modern safety features you could ever want or need, along with a 12.3-inch Uconnect 5 infotainment touchscreen. The high-resolution screen integrates wireless Android Auto and Apple CarPlay. The truck is heavily tech and connectivity focused, which should make it a delightful purchase for the younger buyers out there. But, if any of this is any consolation, we can assume that when the Ram Rampage finally arrives in North America, per reports, it wouldn’t be a minute too soon.