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The Automaker Has Trademarked Six New Vehicle Names While Securing Funding And Looking To Build A Second Plant

Rivian R1T Off-road IPO
Image via Rivian.

If there’s any electric vehicle automaker that’s stood out far ahead from the rest of the pack, it’s Rivian. To summarize, the company spent the past two years acquiring a production facility in Normal Illinois, partnering with the likes of Amazon and Ford Motor Company, raised billions (and billions more) in necessary capital, moved its headquarters to California, intends to open a second production facility in America, and is expected to IPO later this year. In short, there’s everybody else, and then there’s Rivian. Of course, with all of this expansion there’s bound be more products on the horizon, and recent USPTO filings from the automaker point to three new pickup trucks and three new SUVs to eventually go along with the R1T and R1S that are now expected to launch in September.

According to the the United States Patent and Trademark Office, Rivian has filed for the R3T, R4T and R5T names, presumably for pickup trucks. It also filed for intent to use the R3S, R4S and R5S names for automobile use. The company has previously filed for R2T and R2S names, as well as R2C.

Rivian R3S R4S R5S R3T R4T R5T Future Product Trademark Filing
Image via USPTO

Rivian Future Product Plans: Two Possibilities

There are two leading theories in place regarding what Rivian plans to offer in the future. The first is that the 2, 3, 4, and 5 numbers would represent generational leaps from the original R1S and R1T vehicles. Everything from exterior design to battery chemistry will eventually march forward, and Rivian could simply be securing the names now for intended use down the road.

The second theory is that Rivian will eventually offer 10-plus vehicles in its portfolio, making it a full-line automaker by modern standards. Adding credence to this theory is Rivian’s recent round of funding, as well as seeking out a second American plant for more production capacity. Should Rivian actually offer five different pickup trucks, it would rival the likes of mainstay truck makers such as Ford Motor Company and General Motors.

At this point, we’re left with little reason to doubt Rivian’s ability to achieve its goals. However, the company still has to deliver a product.

Rivian R1T and R1S deliveries are slated to begin in July, marking a big step for the electric vehicle company.
Image Via Rivian

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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