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Carlos Tavares Lends His Insight On What It Takes To Scale Up Such Expensive Technology

Jeep Wrangler Magneto 4xe EV SUV electric vehicle ev hybrid erev repb j70 2028 2029
The all-electric Jeep Wrangler Magneto Concept. Image via Stellantis.

According to Stellantis CEO Carlos Tavares, the pressure being placed on automakers to accelerate the industry’s transition into electric vehicles could be detrimental to job security and vehicle quality as automakers grapple with the higher costs of building EVs.

In an interview with Reuters, Tavares claims the higher costs of building EVs are “beyond the limits” of what the auto industry as an ecosystem is capable of sustaining. Just because governments and public investors want to see EV production ramp-up doesn’t mean the end game is healthy for the business, let alone the end user. Or the environment. And that’s to say nothing of whether or not there are even enough necessary resources to go around for the industry to scale up electric vehicle production.

GMC Hummer EV Production GM Factory Zero Detroit-Hamtramck Assembly
Image via GM

“What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle,” Tavares was quoted as saying. “There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay.”

The flip side of that conundrum is to simply charge higher prices for each vehicle and accept a lower volume of sales and production. But that doesn’t sit well with union leaders in North America and Europe who claim job losses could total in the tens of thousands due to the production cutbacks.

Tavares also said climbing the EV curve demands automakers boost productivity at a pace faster than is sustainable for the industry. Traditionally, the auto industry can find 2-3% efficiency gains year-over-year, but over the next five years automakers will need to post productivity gains in the 10% range. “The future will tell us who is going to be able to digest this, and who will fail,” Tavares said. “We are putting the industry on the limits.”

Many analysts project the costs of battery electric vehicles will fall towards the back half of the decade, and could even reach cost parity with combustion vehicles by that point. Of course, that’s without considering whatever consequences or costs could come from increased procurement of commodities needed for EV production.

As we’re taught in basic economics class: there’s no such thing as a free lunch.

Rivian Skateboard Platform
Rivian’s electric “skateboard” platform.

The pressure being placed on legacy automakers that Carlos Tavares is describing is, in some ways, unfair. Companies like Tesla and Rivian operate at minuscule volumes in terms of vehicle sales (despite their wild valuations) and employment compared to companies like Stellantis, or General Motors, yet the stock market has granted these small startups massive valuations and investors are demanding the big players behave the same way. But that’s nothing out of the ordinary. Wall Street rarely gives Detroit the nod.

Under Tavares, Stellantis has committed 30 billion euros through 2025 to developing new electric vehicle architectures, building battery plants, and investing in raw materials and new technology.

Ford Rouge Electric Vehicle Center F-150 Lightning
Image via Ford.

Written by Michael Accardi

Michael refuses to sit still, he's held multiple hands-on automotive jobs throughout his career. Along with being an investigative writer and accomplished photographer, Michael works for several motorsports organizations.

He was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, has ziptied Lamborghini Super Trofeo cars back together, been over the wall in the Rolex 24, and worked in the cut-throat world of IndyCar.


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  1. They are using a scare tactics against the Auto Union workers and Consumers . They talk of cost on one side of their mouth , But on the other side, They continue to put big 392 V8 engines in the Jeep and their cars with blown engines, Those cost are not zero !

    • The cost is far cheaper to build a V8 compared to a battery pack for an EV… tooling is paid for, margins are higher, and they’re relatively simpler in terms of materials and components needed. The kind of spending we’re seeing from OEMs now to build electric vehicles we never saw with ICE vehicles. EVs are on another level in terms of cost.

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