Just think. For a measly $100, you can reserve a 2021 Bronco Sport First Edition adventure vehicle, and then brag about it on social media. Can one really put a dollar amount on Instagram clout? The limit may not exist. Well, at least, you could have reserved a Bronco Sport First Edition. But all 2,000 of them are now spoken for. This didn’t happen quite as fast as with the flagship 2021 Bronco First Edition, which is capped at 3,500 units, but it did happen in less than two days since its official reveal on Monday, July 13.
As we outlined previously, “reservations full” does not exactly mean “sold out.” In fact, customers that reserved a 2021 Bronco Sport First Edition don’t fully secure their vehicle until their local Ford dealer reaches out to them, verifies information, configures the vehicle, and places the order. So if you wanted one of these rare utility vehicles, which starts at $38,500, stay frosty. Contact your dealer and see if there’s a waiting list, or see if anybody is scalping their reservation.
The 2021 Bronco Sport First Edition is mechanically the same as the Badlands trim level. This means a 2.0-liter EcoBoost four-cylinder engine, which is targeting a class-leading output of 245 horsepower and 275 lb-ft of torque, sent to all-four wheels, standard. It also comes with nearly the entire catalogue of options as standard. Outside you’ll find a gray grille with black Bronco script, as well as unique graphics on the hood and sides of the SUV. It also wears the largest rubber of the bunch, coming in at 29-inches. But based on the official configurator, its color palette is fairly limited compared to Bronco Sport Badlands.
Inside the First Edition features unique Navy Pier leather seats, a moonroof and a 10-speaker B&O audio system. The Class II trailering package is standard equipment for the First Edition as well, making it the most capable of all Bronco Sport models off the showroom floor. In short, it’s bound to be a collectable in the coming years.