Dodge is partnering up with America’s oldest convertible coachbuilder to offer expedited service for those who want a Challenger with a convertible soft top – something not previously offered in the showroom. The Challenger was only ever available with a retractable soft top from the factory for the 1970 and 1971 model years, and some of those vehicles are the most sought-after and valuable muscle cars in history. And for the 2023 model year, Dodge is making things a bit more official.
As many know, the modern-day Dodge Challenger was only ever available as a hard top, but there are still plenty of folks who prefer to have the wind in their hair while driving a muscle car. Both the Mustang and the Camaro have been available as convertible since day one, making the Challenger behind the eight ball.
Droptop Customs has been in the convertible conversion business for 46 years, making it the oldest convertible coachbuilder in the United States. The company has been modifying Challengers for a while, but this is the first time that it will receive cars directly from Dodge to convert for customers.
“While we hit the throttle towards our new performance path, Dodge is also having fun on this victory lap by celebrating decades of muscle car power,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “What better way to commemorate how far we’ve come than to make it easier for Dodge Challenger customers to create a throwback convertible look.”
Here’s how it works: prospective buyers make their way to a Dodge dealership, and choose either a 2022 or 2023 Dodge Challenger R/T, R/T Scat Pack, or any other Challenger SRT model. Once the order sheet is filled out, the unfinished vehicle is then sent from the assembly plant in Brampton, Ontario, to Droptop Customs’ workshop in High Springs, Florida for the custom work to be completed. Once the work is done, the vehicle is sent back to the dealership for the customer to pick up. The streamlined process makes it much easier for owners to get the convertible Challenger they want without needing to do anything but sign the order sheet and wait.
The conversion will cost an estimated $25,999, with the final price to be negotiated with dealerships. Orders open at participating Dodge dealerships on August 16, 2022.