The Jeep Wrangler is one of the most capable 4×4 SUVs in the world. At the very least, it is the most recognized one. Delivering extraordinary off-road capability, it has been in production for more than 80 years. For 2023, there aren’t that many changes to the iconic SUV, though there are some things of note, including some new exterior design features.
2023 Jeep Wrangler: New Exterior Details
Jeep continues to keep its color palette fresh, giving Jeep enthusiasts the ability to order a custom look straight from the factory with not one but two new exterior production colors on the 2023 model year Jeep Wrangler. The first was showcased on the Gladiator Farout concept back in 2020, Earl. Earl is a standout shade of gray with hints of aquamarine; it’s making its debut as an available exterior production color on the Wrangler lineup for the first time for the 2023 model year. Purple was a color last seen on the 2018 JK Wrangler, and it’s making a comeback as Reign for 2023. Eye-catching Reign is only available for a limited run on the 2023 Jeep Wrangler, and it will undoubtedly appeal to all customers that are passionate about purple.
Earl will be available with an MSRP of $395, while the limited-production Reign will cost $495, and it can be ordered now through October. However, that’s not all new for the 2023 Jeep Wrangler. The Wrangler Freedom edition returns for the iconic SUV for a limited time. It features capability enhancements and military-themed exterior and interior design cues, such as an Oscar Mike badge on the rear swing gate, an American flag decal, steel front bumper, and rock rails.
The 2023 Jeep Wrangler Rubicon model will get new standard and optional 17-inch wheel designs. At the same time, a new Wrangler decal featuring an American flag on each front fender will also be available for customers.