Jeep has announced a new addition to its Wrangler 4xe lineup for the 2023 model year at the Detroit Auto Show media day. The Wrangler 4xe, in case you weren’t aware, is the best selling plug-in-hybrid-vehicle (PHEV) in America. So it only makes sense to grow that momentum with the addition of a Willys trim, which also brings the price point down from what we already see.
The 2023 Jeep Wrangler Willys 4xe is already available for order with deliveries expected to begin later this year. The new Willys 4xe, in the words of Vice President and head of Jeep Brand North America Jim Morrison, is a “combination of capability, and electrification with a vintage twist.” Here’s what we know.

The 2023 Jeep Wrangler Willys 4xe will be assembled on American soil at Stellantis’ Toledo assembly plant in Toledo, Ohio. The Willys 4xe will carry a new price point for Jeep, with MSRP starting at $53,995 and that’s before a $7,500 tax credit and $1,595 destination charge kick in. That price point makes it the most affordable Wrangler 4xe in the lineup which includes the Sahara, Rubicon and High Altitude 4xe models, all of which have starting prices at $55,260, $58,990, and $60,935 respectively. Although for that kind of coin, we’d certainly appreciate locking front and rear differentials. Just saying.

As for performance and capability the Willys 4xe does not disappoint and very much aligns with its military heritage. For starters, the Willys 4xe features full-time four-wheel drive with a 2.72:1 low range gear ratio, and comes standard with a rear limited slip differential making driving over sand, gravel, and snow as easy as it gets. The Willys 4xe also features 10.1 inches of ground clearance thanks to its factory lift and can ford up to 30-inches of water. Supporting the vehicle are heavy-duty Dana 44 axles and 17-inch Firestone Destination mud-terrain tires (LT255/75R17C).

The Wrangler Willys 4xe offers 49 MPGe and 21 miles of full-electric range. It will also be capable of 375 horsepower and 470 lb-ft of torque via its 2.0L turbocharged four cylinder engine coupled with a 400-volt battery pack. Of course, we can’t leave out the aesthetic cues that amplify the Willys 4xe look over other models and while you can customize via Mopar, some additional standard features can be found below;
- LED headlamps and fog lamps,
- Alpine 9-speaker audio system
- All-weather floor mats
- Rock rails
- Black grille
- A special ‘Willys’ decal on the hood
- An ‘Electric 4-Wheel Drive’ decal on the swing gate
- Blue tow-hooks