Ram just announced the second installment of its ‘Built to Serve’ limited-edition models geared towards first-responder services. This time, Ram is honoring heroes with a new 2023 Ram 1500 Emergency Medical Service (EMS) model. This is Ram’s way of honoring and expressing its profound gratitude to those who serve or have served the U.S.
2023 Ram 1500 Built To Serve EMS: Details
The 2023 Ram 1500 Built To Serve EMS edition is offered in two specifically selected exterior paint colors that evoke the spirit, mission, and history of that service. This EMS-inspired Ram is offered in Hydro Blue and Bright White exterior colors, with a black interior with blue accent stitching. The trucks also feature unique interior and exterior features that help set them apart, including a United States flag and a ‘Built to Serve’ decal on each rear quarter panel.
The new 2023 Ram 1500 Built To Serve EMS trucks include a unique exterior treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior. Meanwhile, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips help compliment the look.
The new Ram models are ready to display their owners’ first responder pride with Built to Serve embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. This means customers can apply their own patches to personalize their trucks.
Packages for Ram ‘Built to Serve’ EMS editions are available on Big Horn and Lone Star Crew Cab models. Customers can choose from either the 3.6-liter Pentastar V6 and 5.7-liter eTorque and non-eTorque V8 powertrains. The MSRP for these special trucks is $56,810, including the destination fee. Production for the ‘Built to Serve’ EMS models will begin at the Sterling Heights (Michigan) Assembly Plant in the fourth quarter of 2022. Meanwhile, EMS models are already on sale and available to order.