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The Upfitter Is Readying For A Busy 2020 After A Product Lull In 2019

American Expedition Vehicles Jeep Wrangler SEMA 2019
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“It’s going to be a very busy 2020,” American Expedition Vehicles marketing manager Matt Feldermann told MC&T during the company’s annual Open House event at its Wixom, Michigan facility. The high-end upfitter has been heavily working on its new line of Jeep and Ram offerings after a product lull in 2019.

“We’re in the period between platforms. All the stars aligned and we purposely diversified to try and we prevent (lack of new product),” Feldermann said. “We have JKJL changeover, new Gladiator and Ram 1500 and Ram HD changeover all at the same time while we were doing Bison. Right now we’re busy on the back end but we’re not putting out vehicles right now because all that stuff is in (the last stage) of development.”

The Chevrolet Colorado ZR2 Bison launched in the fall of 2018, and is the freshest product in the American Expedition Vehicles lineup. Its other conversions based on the JK Wrangler and fourth-generation Ram HD are vehicles that are no longer built by FCA, which in turn temporarily constricts AEV’s product bandwidth. But at the 2019 SEMA Show in Las Vegas, the world will get a preview of the next generation of AEV products.

“We’re bringing five,” said Feldermann. “JL Wrangler, Gladiator, the first prototype of our new Prospector, a full-body Bison with the high clearance flares – we’re bringing two of those.” This would be the first time AEV previewed a high clearance fenders on the Chevrolet Colorado ZR2 Bison aside from the Tray Bed Concept from Overland Expo West.

“We never bring true show vehicles, but SEMA is always a little flashier,” Feldermann continued. “Flashy for us is unique paint, and maybe a custom part here and there. But all of the SEMA vehicles go right into service afterwards.”

“It may look a little fancier but it’s still the same vehicle you can go and take out” in relation to something a dealer can order.

Be sure to watch this space for product news surrounding American Expedition Vehicles as the 2019 SEMA show approaches.

Written by Manoli Katakis

Muscle Cars & Trucks was founded by Manoli Katakis - an automotive media veteran that has been covering the latest car news since 2009. His journalism has uncovered dozens of major product changes, updates, plans, and cancellations long before automakers were ready to make things official.

Some highlights over the years of his reporting include the uncovering of the Zora trademark before anybody else reported on the coming of a mid-engine Corvette, as well as the dead-accurate reporting of the coming of the Chevrolet Colorado ZR2, two years before it hit the market, and even before the debut of the concept vehicle. This type of reporting has immediately continued here, with reports of the original seventh-generation Camaro plans being shelved, as well as what's in store for the Chevrolet Silverado.

Some of his work can be found on massive automotive media outlets, such as Motor1. He also has been a guest on the 910AM Radio Station with Detroit News auto critic Henry Payne, as well as the enthusiast-oriented Camaro Show podcast.

Over the years, Manoli has interviewed various automotive industry titans, leaders, and people that make things happen otherwise. These include figureheads such as GM CEO Mary Barra, GM President Mark Reuss, automotive aftermarket icon Ken Lingenfelter, Dodge firebrand Tim Kuniskis, along with various chief engineers of vehicles such as the Ford F-150 & Mustang, Chevrolet Camaro & Corvette, and many more.

At MC&T, Manoli is taking his journalism expertise, deeply planted sources, driving abilities, and automotive industry knowledge to new levels, covering more vehicles and brands than ever before. This is the place where you will continue to read groundbreaking stories about American performance vehicles, pickup trucks, and sport utility vehicles. Here is where you’ll also read insights and quotes from various automotive subject matter experts on the latest relevant products, as well as some of the latest official news from their manufacturers.

Fun facts: he also once beat Corvette Racing driver Tommy Milner in an autocross with a Chevrolet Bolt EV. The biggest vehicle he’s ever driven is a John Deere mining truck. Besides a go-kart, the smallest vehicle he’s driven has been a Hyundai i10. He’s also spent time in the cockpit of various American performance vehicle icons, including the fifth-generation Chevrolet Camaro Z/28, Dodge Challenger Demon, and Ford Mustang GT350R. He has reviewed dozens of trucks, SUVs, and performance vehicles over the years.

One of his favorite new vehicles on the market today happens to be the Chevrolet Colorado ZR2 Bison. He is also a card carrying member of the Sports Car Club of America, and regularly participates in Detroit Region autocross events.

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