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The Move Isn’t Far, Though

Bollinger Motors is unique among the start-up companies competing in the electric pickup truck arms race. Whereas their former cross-town rival in Rivian is considering the move to join Elon out in California, Bollinger remains committed to building their product here in the Motor City. In fact according to a recent company press release, Bollinger Motors have just purchased a new facility in the metro area.

According to that press release, the company has moved their operation and headquarters to a new facility in Oak Park, Michigan. More than four times larger than their previous building located in Ferndale, Michigan, the company now has more room for the additional staff that will be needed to ramp up production of their B1 SUV, B2 pickup, and B2 Chassis Cab models. The added space will also ensure that the company’s 40 employees will be able to properly social distance amid the ongoing coronavirus pandemic.

Image Via Bollinger Motors.

“It couldn’t have come at a better time,” said founder and CEO Robert Bollinger. “We were bursting at the seams with new engineers, putting desks out in the shop at the old building; it was especially difficult to keep everyone more than six feet apart.”

Bollinger Motors has plans to rapidly expand their staff over the coming months, as the company aims to get vehicles to customers in 2021. Bollinger believes that the 40-strong staff to be closer to 80 before the year is out, which is a dramatic change. Combined with the new and much larger building, we’re sure the growing team is thrilled to start getting to work on finalizing production.

With models in the pipeline from Tesla, Rivian, Ford, and GMC, the Metro Detroit-based automaker is going to have their work cut out for them in the electric truck segment. They may be a small company now, but the niche they’ve already carved for themselves may prove to be enough.

Written by Lucas Bell

Lucas holds a journalism degree from Wayne State University, and is a Automotive Press Association scholarship recipient. While an American muscle fan through and through, he once wrote a fascinating comparison review about eScooters.

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