Even as the accessories and aftermarket space continues to grow, based on the momentum of hot-products like the C8 Corvette and Ford Bronco, major automakers are pulling their official displays out of the annual SEMA Show for 2022. And while Ford and Honda have formally announced their intent to sit this one out, it looks like Chevrolet could be the next one to skip out on the event. A quick look at the current floor plan with participants for this year can be found online, and Chevrolet isn’t on it, with the exception of a dealership from Texas.
We’ve reached out to Chevrolet for official comment, and here’s the official statement:
GM has made the decision not to participate in the 2022 SEMA Show. The SEMA Show has always inspired us, and accessories and performance parts remain an important part of our business.
Chevrolet: A SEMA Staple, Separating From Show
The 2022 SEMA Show will take place on November 1-4. And even if there isn’t going to be a traditional display from Chevrolet, just about every nook and cranny of the Las Vegas Convention Center features something that supports myriad late-model and current production-model vehicles from The Bowtie Brand. Its affiliation with the performance aftermarket is undeniable, as observed by their dominance of the crate engine market, incredible support from third parties that offer everything from exhaust kits to grille inserts for vehicles like the Camaro, Corvette, Colorado, and Silverado.
It’s especially shocking, as last year’s display from Chevrolet Performance had some pretty spectacular vehicles, including the Hoonigan 1,000+ HP Camaro Z/28 that featured the new Chevrolet Performance ZZ632 10.4L Big Block V8 crate engine. In addition to the Hoonigan build, we got a look at the Beast off-road concept vehicle, the all-new 2023 Corvette Z06, 2022 Silverado ZR2, the now-electric Project X 1957 Chevy, and more.
Over the years, the Chevrolet booth always had something for SEMA Show goers, which is closed off to the public as a designated trade show. It’s likely, as seen with other auto shows put on by dealer organizations, that the brand didn’t think that it made enough financial sense to continue setting up a booth in the show. These events can be more expensive than people realize, and rising costs, budget cuts, and other factors may have led to this decision by GM’s executives.