It seems like muscle car fans had been waiting forever to see the arrival of the final edition of the Hemi-powered Dodge Challenger to arrive. It’s finally here; with 1,025 horsepower on E85 fuel and a quarter-mile time quick enough to get it banned from drag strips, the Challenger SRT Demon 170 doesn’t disappoint. But during the month leading up to the unveiling of this legendary muscle car, Dodge was releasing some pretty strange teasers for the final Last Call special edition with a mutated leprechaun, and the origins of this creature may surprise you.
Dodge Demon 170 Leprechaun Idea Came From A Dream
It turns out that the monstrous leprechaun was quite literally a figment of the imagination of Dodge CEO Tim Kuniskis. During the 2023 Dodge Demon 170 media backgrounder attended by our own Manoli Katakis, Kuniskis conjured up the idea while the company was trying to figure out what to do for the car’s teaser campaign. Surprisingly, Kuniskis doesn’t mention having watched the Leprechaun horror movie, which we were sure gave some level of inspiration to the CEO.
Apparently it had nothing to do with St. Patrick’s Day that took place last week.
The Dodge CEO apparently dreamt about evil leprechauns one night after having a few beers before bed. It turns out that when he woke up after having this strange dream regarding the evil leprechauns, he knew that it would be the teaser campaign for the Dodge Challenger SRT Demon 170. But that’s not the end of the story as Kuniskis explained that leprechaun lore says that they’re fast, hard to catch, drink a lot, and if you catch them, you get their gold. Which sounds quite similar to the Demon 170, no? Especially since the thing runs on liquid gold (E85 fuel).
That explains the absolutely insane teasers that we had seen over the past month that had media and fans rattling their heads to understand them. If we get more crazy teasers in the future, we might have a pretty good idea of where they originated.