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That’s A 50 Percent Increase Of The Previous Total Volume

2021 Dodge Durango SRT Hellcat
Image via Stellantis.

When the 2021 Dodge Durango SRT Hellcat was revealed last summer, one thing was clear: there weren’t going to be very many built. In fact, the original production timeline for the 710 hp SUV was a mere six months, with production expected to end by the second half of 2021. The original production target was “less than” 2,000 units, per Dodge leaders.

“(Production target is) over 3,000 now. In the grand scheme of things, (the Dodge Durango SRT Hellcat) is very limited,” Dodge sales head Matt McAlear told MC&T.

2021 Dodge Durango SRT Hellcat
Image Via Dodge.

Optimizing Dodge Durango SRT Hellcat Production

Given the demand and the rarity, one would assume that it would be impossible to get ahold of a 2021 Dodge Durango SRT Hellcat at a fair price. However, a quick browse on AutoTrader shows that most Dodge dealers are selling their Durango Hellcats at or around MSRP, but there are some with markups as high as $35,000 USD, pushing their prices above $120,000. The 2021 Dodge Durango SRT Hellcat has a starting price of $80,995 USD, before any options.

“We were able to do some optimization at the plants, we had sold orders in the dealer system,” said McAlear. “There won’t be a ‘22 model year so we wanted to take advantage of the situation where we could.”

Dodge previously announced that it would increase Durango Hellcat production on its official blog, but the adjusted number was not immediately clear at the time.

“When we switch to ’22 model year, there’s new evaporative emission requirements that come in that the Hellcat engine does not meet in that platform,” said Dodge CEO Kuniskis to MC&T last summer. “And with the change in platforms for the next generation (WL) Jeep Grand Cherokee, it’s a one year cycle.”

All Dodge Durango and Jeep Grand Cherokee SUVs are built in the same facility, at the 3 million-square-foot Jefferson North Assembly Plant (JNAP) in Detroit, Michigan.

710 Horsepower With Room For Seven Occupants

Relatively speaking, this puts the 2021 Durango SRT Hellcat among the rarest of Dodge’s performance vehicle offerings, mirroring that of the 840 horsepower Dodge Challenger SRT Demon.

“We did just over 3,000 Demons, so from a rarity standpoint it’s extremely limited,” added McAlear.

In the right hands, the 2021 Dodge Durango SRT Hellcat is capable of hitting cornering forces as high as 1.2G, and is also capable of accelerating from 0-60 in just 3.5 seconds under the right conditions. The top speed of the 5,710-lb Durango Hellcat is an incredible 180 mph. Not bad for something that can tow 8,700 lbs. And with 710 horsepower, it’s the most powerful production three-row SUV in the world.

2021 Dodge Durango Trackhawk SRT
Image via Stellantis.

Written by Manoli Katakis

Detroit Region SCCA Member and founder of MC&T. Automotive Media Jedi Knight. Not yet the rank of Master.

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